by Veronica Pullen | Aug 17, 2018 | Category of One, Content Creation, Customer Relationships, Facebook, Marketing
On a training call recently, I heard the phrase ‘earn once, be forgiven later’ to refer to sending emails to your list. What this person meant was, once your emails have earned you the right to your audience’s inbox and eyeballs, the rapport, trust, and connection you...
by Veronica Pullen | Jun 15, 2018 | Category of One, Marketing
A couple of weeks ago, Lush found themselves at the centre of an internet outrage storm. The internet took offence at their campaign in support of women who had been lied to by undercover detectives. Undercover detectives who live amongst the community, forming...
by Veronica Pullen | Feb 27, 2018 | Business, Customer Relationships, Marketing
When you sit in networking events or watch an introduction thread in an online community, you’ll notice everyone is using the same formulaic structure. It’s the same old boring vanilla in a sea of bland. I had my first call with my “Storytelling Mentor”, Michael...
by Veronica Pullen | Jan 25, 2018 | Business, Marketing, Product Creation
We spent Xmas and New Year on a UAE/India cruise and the cruise line demonstrated a genius example of how to use price stacking to convert more sales of their premium priced options that you can apply to sell your premium level programs too. As soon as we boarded the...
by Veronica Pullen | Aug 24, 2017 | Facebook, Marketing
Want to give your Facebook friends a gentle little reminder of what you do, regularly? The Facebook ‘other names’ feature is where you can add other names you are known by – such as your maiden name or nickname. When you add relevant keywords as your...
by Veronica Pullen | Jun 12, 2017 | Email Marketing, Marketing
So, you’ve met, or been found by, someone new… online or offline… and they’re not ready to buy yet. What happens next? Perhaps they’ll visit your website to read a blog post? They might follow your social updates? They could take your business...
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