What Are Your Prospects Scared of?

What Are Your Prospects Scared of?

When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...
What To Do If Your Facebook Reach Remains Low

What To Do If Your Facebook Reach Remains Low

WHERE you post on Facebook impacts how likely it is to be seen. Posts on your business page have the worst – virtually non-existent organic reach for most people. Posts in ENGAGED Facebook groups get good traction. If you are a member of the group that you want to be...
A Post About The Time The Police Were At My Door

A Post About The Time The Police Were At My Door

I OPENED THE DOOR one Saturday morning and there stood on the doorstep was a policeman. It was early for a Saturday.   After a long week at my full-time job in the finance department of a hospital 30 minutes away, Saturday morning lie ins were an essential part of my...
Flipping your script

Flipping your script

Recently, I had a call with a client who was feeling down on themselves. In their words they “hadn’t got anywhere this week” and confessed that they considered cancelling their call because they felt they had nothing to report. Within 5 minutes, we had established...