WHERE you post on Facebook impacts how likely it is to be seen.
Posts on your business page have the worst – virtually non-existent organic reach for most people.
Posts in ENGAGED Facebook groups get good traction. If you are a member of the group that you want to be seen in, train Facebook to prioritise your visibility by engaging in the group daily.
As an introverted coach, trainer, service-provider or expert, your clients buy you – so your personal profile is where you’ll get the most engagement and visibility and build the most trust, authority, and respect with your ideal clients.
It’s you personally they meet in groups you engage in, and your profile is the only place on Facebook where you cannot hide your identity behind a business name or logo = more credible.
The type of post affects the amount of interaction you can expect too.
Questions like, “Do you prefer Spring, Summer, Autumn or Winter?” are ‘high-engagement’ posts. It takes no energy to read and replying requires no thought = more comments.
Engagement posts build the social side of your relationship with your audience. However, they don’t build the authority, respect and trust that generate inquiries and sales.
Sharing a personal, emotional story about you is another type of post that will attract interaction.
Done well, you can share your story with authority and bring your ideal clients flocking to buy.
‘High-impact’ posts are those that require more energy to read and process.
They teach your reader something they perhaps didn’t know or give them cause to ask questions of themselves – based on your topic of expertise.
This email is an example of ‘high-impact’ content.
Posts that impact readers often get low or no interaction.
That’s because your audience has used more emotional labour to read the post, perhaps needing time to process what they’ve just read before they respond.
This leads me on nicely to my next point – your perception of who is seeing your posts based on interaction.
It’s easy to look at the lack of engagement on your impact posts and believe nobody is reading.
Thing is though, MOST of your prospective buyers are reading but NOT engaging!
Most of the people who regularly engage are NOT buying!
If you chase engagement, only posting what you know your audience interact with, you lose the attention of your silent ‘thinking about buying’ readers who are getting closer and closer to becoming your client.
If you quit putting the effort into writing impactful posts that serve your audience because you judge from the low/zero engagement that nobody is reading, you won’t be building an audience of buyers!
And finally… are YOU being the audience member you want following you?
Do the people you follow know you’re reading THEIR posts?
If your answer was no, then that’s something you can change today to increase the reach of your own posts.
If you read, engage.
You’ll increase your visibility, start building a relationship with the people whose content you value, and stand out when your ideal clients read their post and see your comment.
Being interested in them will make you interesting to them.
They’ll become intrigued about you, click through to read your bio to see what you do, then you dramatically increase your chances of being invested in!
That’s how it works!