Ressentiment and What it Means for Growing Your Online Business

Ressentiment and What it Means for Growing Your Online Business

Have you heard of the term, “ressentiment”? I hadn’t until I saw it mentioned in a fiction book I was reading about an Insta ‘mumfluencer’. What is ressentiment? Soren Kierkegaard, the French philosopher was the first to explore ressentiment and described it as being:...
Perceived Offer Value: Lessons from a Local Brewery

Perceived Offer Value: Lessons from a Local Brewery

A brewery here on the island has recently moved into new, purpose built, fully accessible (hurrah!) premises, and added a restaurant.   However, they’ve made a decision that islanders in general are NOT HAPPY about.   Entrance to their shop is free, but...
How to start with using affiliates to sell your offers

How to start with using affiliates to sell your offers

Do you want to build and nurture a team of affiliates who will promote your courses and programs to a wider audience, for a % of the sales revenue? It sounds great, doesn’t it? And yes, it is, but there’s a few misconceptions too. So in this post I’m going to help you...