7 Lessons I Learnt In School That I Had To Unlearn When I Began Writing Online Content And Copy.

7 Lessons I Learnt In School That I Had To Unlearn When I Began Writing Online Content And Copy.

The seven lessons I learnt in English classes at school that I had to unlearn when I began writing online content and copy. #1 – Paragraphs of 3-4 sentences are too dense for online writing. Assume your followers are reading on their phone. Large chunks of text...
What Are Your Prospects Scared of?

What Are Your Prospects Scared of?

When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...