Your ideal buyer is NEVER everyone!
It’s not even everyone within a specific niche.
There will be a sub-group of people who your offer is MOST suited to.
Does your promo copy call out to them?
E.g.: My Copywriting Academy program is useful for all service-providers and small business owners.
But it’s MOST valuable to you as a service-provider and small business owner when you…
- Sell to an online audience
- Publish posts on social media
- Write your own posts
- Want more leads and sales from your social media posts
- Keen to get better at writing engaging persuasive copy that sells, in your own voice
- Aren’t ready to hire a pro copywriter
How clearly do you communicate your ideal buyer in your promo copy?