What Are Your Prospects Scared of?

What Are Your Prospects Scared of?

When your audience think about buying what you sell, what are they scared of?And do you soothe those fears in your sales copy? Every human on the planet is hard-wired to desire ‘safety’ and ‘security’. Any time we think about making a change in our life and business,...
[Copywriting tip] Want more people saying YES when you promote your offers online?

[Copywriting tip] Want more people saying YES when you promote your offers online?

Do you want more people saying YES when you promote your offers online?   We choose to buy something when we know (or hope!) we’ll get some kind of ‘emotional high’.   All human beings have core needs that we are hard-wired to desire. When one of those needs is...
Your To-Do List and the ABC

Your To-Do List and the ABC

When you have lots on your plate and your to-do list is spanning whole sides of A4, it’s easy to slip into overwhelm. You forget important stuff, and probably not much is getting done because the list is so out of control you don’t know where to start. Years ago, I...
Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

When most people go into a ‘womens’ or ‘mums’ group, and refer to them collectively as “ladies” … When most speakers and presenters address their mixed gender groups as “ladies and gentlemen”.. And/or most of the coaches and experts who state their niche is e.g....