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[Recommended Book] Unlock Additional Sales Revenue by Using Persuasion Strategies in Your Promo Copy
It’s not often I read a business book that having read only 30 pages, I have to put the book down and get cracking with implementing what I’ve learned. This past weekend I discovered a new book that fitted this bill. It’s called “Ca$hvertising: How to Use More than...
Copywriting Tips: How to Craft Compelling Headlines
The ability to craft compelling headlines is a vital skill if your content is going to stand out from the noise and be read. If you don’t read tabloid newspapers, it’s worth spending a few minutes a couple of times a week scrolling through the website of one of the...
How to Receive Instant Email Notifications of New #JournoRequest Tweets
No doubt you've seen me mention #JournoRequest before? It's the hashtag used by Journalists to tweet requests for contributors they want to talk to for media articles they are currently writing. This hashtag is one to watch if you want to get media coverage for...
Copywriting Tips: Features and Benefits
How are you with knowing the difference between the features and benefits of your products or services? In simple terms... Features are ‘nuts and bolts’ of your product or service – or the ‘how’ if you like. Benefits are the answer to the “what’s in it for me?”...
Think Twice Before Posting Throwaway Comments Online!
As I write this, across the UK, people are debating the rights and wrongs of Charlotte Proudman, the City Lawyer who called out Alexander Carter-Silk, a Senior Partner from another firm, for sending her a message on LinkedIn passing comment on her “striking profile...
PayPal.me The Quick and Easy Way to Get Paid Online!
PayPal have recently launched a new service that will enable you to quickly send receive payments to your existing PayPal account: PayPal.me. When you register for the service, you'll be asked to choose a username. PayPal will create a direct link that you can share...
Facebook Pages: Big Changes are on Their Way!
BIG changes are on their way to Facebook Pages: ● Profile picture now much smaller and sits fully on the cover image (doesn't overlay below). ● Tabs now align left, under profile picture. ● Page title and category appear to be in a smaller, less bold font. ● CTA...
4 Common Mistakes Made by Live Webinar Presenters
Presenting live webinars can be a pretty scary prospect when you’re new to this method of delivery. Aside from preparing the content and testing your sales funnel, you need to be au-fait with managing the technical aspects of the hosting dashboard too. So with 101...
Why It’s Not Just Disney That Should Let It Go!
You know that thing that you're worrying about… the thing that you really want to happen in a certain way, or at a certain time, and you’re expending a ton of energy in trying to make it go your way? Stop it. Not that easy though is it? Especially when...
How to Overcome Your Money Blocks | Veronica Meets Denise Duffield-Thomas
Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business. Denise helps...
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