The ability to craft compelling headlines is a vital skill if your content is going to stand out from the noise and be read.
If you don’t read tabloid newspapers, it’s worth spending a few minutes a couple of times a week scrolling through the website of one of the tabloids.
Pay particular attention to the headlines that attract your attention, and note how they relate to the story they want you to read.
Personally I find the writing part easy. Coming up with the headline can take me longer than writing the copy though. I’ve seen other writers who say the same thing.
Headlines are our cross to bear!
So I have a couple of ‘go-to’ strategies that I use to speed up this process for myself, that may be useful to you too:
Number one is the quickest. It’s a Chrome/Firefox extension called Headlinr – a keyword based headline creator that costs $37.
You type in your keyword/s, and Headlinr will show you a long list of high-converting headlines that you can swiftly swipe and edit.
Number two is to manually map out your headline from the following five types of headlines:
#1: Number headlines: xx [number of …] to [how] to [get result]
- “15 ways to eat chocolate and lose weight”
- “4 words you must tweet daily to get more warm leads from Twitter”
#2: Reader action-taking headlines: The [pain] to achieve [result], or the [result] from [avoiding pain]
- “The daily habit every parent must learn to protect their child’s health”
- “The call-to-action you must include to sell high-ticket programs from your webinars”
#3: How To headlines: How to [do what] to [achieve result] or [avoid pain]
- “How to eat chocolate every day and stay slim”
- “How to convert more Twitter followers into warm leads”
#4: Informational headlines: (similar to ‘number’ and ‘how to’ headlines, but without appending the number or how to)
- “Eat chocolate and say slim.”
- “Surviving sunburn”
#5: Question headlines: Using a question to trigger a desire to discover the answer
- “How can you eat more chocolate and lose weight?”
- “Which call-to-action converts more high-ticket webinar sales?”
Using the tips from last week’s blog, the first part of mapping out your headline manually is to define the benefits of your product/service or message – the ‘what’s in it for me?’ question running through your readers’ mind.
Then take your list of benefits and pains and use one of these headline generators to get more eyeballs on your writing.