Dating my Ex Husband’s New Women: Building Emotional Connections
My ex-husband used to get me to chat with the women he met online dating, so they’d want to meet and date him. (Before we go any further, I want to make something clear.) I did NOT "string women along" as one person ranted at me in an email. Unlike me, he usually went...
A Savvy Way to Use Facebook Group Questions
When you ask to join almost any Facebook group these days, chances are a pop up will appear asking you at least one question. Many group owners use their group questions to ask how you found the group, or what your area of expertise is. Some also ask you to type yes...
Earn the Right to Your Audience’s Attention
On a training call recently, I heard the phrase ‘earn once, be forgiven later’ to refer to sending emails to your list. What this person meant was, once your emails have earned you the right to your audience’s inbox and eyeballs, the rapport, trust, and connection you...
Morning Routine: Doing it Your Way
For a long time, I would have told you I don’t have a morning routine. Truth is, I do, but it’s so far away from what the typical morning routine teaching tells you to do that I’d not put 2+2 together. My morning routine is... I wake up (naturally) at about 7am. If...
Bath Bombs and Truth Bombs | Online Visibility
A couple of weeks ago, Lush found themselves at the centre of an internet outrage storm. The internet took offence at their campaign in support of women who had been lied to by undercover detectives. Undercover detectives who live amongst the community, forming...
Spendaholics Guide to Facebook Advertising: 7 Ways You Are Spending Too Much for Your Facebook Ads
I imagine there are some things in life you love to spend your money on where price is not the determining factor – and where there are many cheaper alternatives, but you don’t care. You want what you want, and will happily pay for it, right? Let’s face it, if you are...
Why Videos on Your Facebook Page Are Being Ignored…
Do you have any videos on your Facebook page? Videos you have uploaded that is, not if you've posted links to videos hosted elsewhere. If so, pop over to your Facebook page now (on desktop) and check this out. While you're on your page, choose 'insights' from the top...
Boring Introductions in Networking Events and Groups
When you sit in networking events or watch an introduction thread in an online community, you’ll notice everyone is using the same formulaic structure. It’s the same old boring vanilla in a sea of bland. I had my first call with my “Storytelling Mentor”, Michael...
Using Price Stacking to Convert More Sales from Premium Paying Clients
We spent Xmas and New Year on a UAE/India cruise and the cruise line demonstrated a genius example of how to use price stacking to convert more sales of their premium priced options that you can apply to sell your premium level programs too. As soon as we boarded the...
Experts: How to Use Facebook Remarketing to Increase Your Visibility, Build Connection & Attract New Paying Clients
Any Facebook ads campaign you run, should never be a standalone ads campaign. Every campaign should form part of an overall strategy; using Facebook remarketing to work towards building your brand to position you as the go-to expert, and bringing you a continual flow...
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