Do you have any videos on your Facebook page?
Videos you have uploaded that is, not if you’ve posted links to videos hosted elsewhere.
If so, pop over to your Facebook page now (on desktop) and check this out.
While you’re on your page, choose ‘insights‘ from the top menu.
Then, on the next page, choose ‘videos’ from the left hand menu.
Click on any video in the list, and choose ‘3-second video views‘.
Scroll down, and you’ll see two percentages:
- % who viewed your video with the sound ON
- % who viewed your video with the sound OFF.
If you’re using video in your Facebook marketing WITHOUT adding captions, the OFF percentage is the number of your audience who are seeing your videos but have no idea what you are saying!
Facebook’s own stats show the average % who scroll Facebook with sound off is 85%!
Which means, without captions, the return you can expect to achieve from the time, effort, and money you’ve invested in creating and promoting/advertising your video is LIMITED to only 15% of its potential!