Do you have any videos on your Facebook page?
Videos you have uploaded that is, not if you’ve posted links to videos hosted elsewhere.
If so, pop over to your Facebook page now (on desktop) and check this out.
While you’re on your page, choose ‘insights‘ from the top menu.
Then, on the next page, choose ‘videos‘.
Click on any video in the list, and choose ‘video views‘.
Scroll down, and you’ll see two percentages:
- % who viewed your video with the sound ON
- % who viewed your video with the sound OFF.
If you’re using video in your Facebook marketing WITHOUT adding captions, the OFF percentage is the number of your audience who are seeing your videos but have no idea what you are saying!
Facebook’s own stats show the average % who scroll Facebook with sound off is 85%!
Which means, without captions, the return you can expect to achieve from the time, effort, and money you’ve invested in creating and promoting/advertising your video is LIMITED to only 15% of its potential!
In my Facebook Ads for Beginners program, members are clocking up highly-targeted views of their videos from their ideal clients for pennies, and generating leads and sales for much less cost than they’ve achieved previously.
Plus, they now also have the ability to retarget their interested viewers to build long-term relationships that lead to further increases in their long-term conversions.
If you would like to learn how to use Facebook advertising effectively and profitably to attract the attention of your ideal clients, create connection and expert authority, and increase your short and long-term conversions…
And you’ll also get access to my full suite of online programs, plus 1:1 and group calls with me each month so we can tailor your strategy to serve your specific goals.
That way it’s not just another training program you have to figure out alone. I’ll be right by your side all the way.
If you’re serious about building your personal expert brand and attracting your dream clients from Facebook marketing, networking and advertising, then inside the Social Expert Mastermind Club, we’ll work together to prioritise which steps you need to take to increase your visibility AND create a sustainable income.
Sam has been a member for 18 months, and says, “Veronica is the one definite business investment that I’m sticking with – I will sacrifice all other things before I quit this mastermind!”
Click here to join the Social Expert Mastermind Club today for just £99 and book your first monthly 1:1 call with me.
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- Why Videos on Your Facebook Page Are Being Ignored… - March 29, 2018
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- Using Price Stacking to Convert More Sales from Premium Paying Clients - January 25, 2018
- Experts: How to Use Facebook Remarketing to Increase Your Visibility, Build Connection & Attract New Paying Clients - January 16, 2018
- A Lead Magnet That Gives Your Audience a Memorable Experience - October 17, 2017
- Should You Get Started with Facebook Instant Articles on Your Blog? - September 14, 2017
- Increase Facebook Video Viewers 85% When You Add Video Captions - August 25, 2017