From Apple to Big Fish

From Apple to Big Fish

Waiting for our MacBook to be restored in the Apple Store last week, I was observing the room and it struck me how alike a Facebook group the store is. Security on the door = private visible group. Staff wandering around = group moderators. Genius Bar staff = group...
Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

Increasing the Perceived Value of a Spa Hotel Subscription with Sizzling Sales Copy

A spa hotel emailed me to announce they have introduced a monthly subscription. I’m in favour of this business model because it will give them predictable cashflow instead of waiting for ad-hoc bookings to come in. Thing is, when you sell a subscription for a service...