by Veronica Pullen | Jan 25, 2018 | Business, Marketing, Product Creation
We spent Xmas and New Year on a UAE/India cruise and the cruise line demonstrated a genius example of how to use price stacking to convert more sales of their premium priced options that you can apply to sell your premium level programs too. As soon as we boarded the...
by Veronica Pullen | Jan 16, 2018 | Category of One, Facebook Advertising, Video Marketing
Any Facebook ads campaign you run, should never be a standalone ads campaign. Every campaign should form part of an overall strategy; using Facebook remarketing to work towards building your brand to position you as the go-to expert, and bringing you a continual flow...
by Veronica Pullen | Oct 17, 2017 | Content Creation, Customer Relationships, Facebook, Facebook Messenger Bots
Standing in the queue in the supoermarket last weekend, I was looking at the rack of gift cards next to the checkout. Some gift cards enable the recipient to buy a ‘thing’ from a specific retailer… M&S, etc. Others mean the receipient can enjoy...
by Veronica Pullen | Sep 14, 2017 | Content Creation, Copywriting, Facebook
If you’ve ever clicked on a slow-loading link on your phone, you’ll know how frustrating that is. There have been plenty of times when I have given up on waiting too. Ain’t nobody got time to wait for pages to load?! 🙂 Facebook are taking a stand on slow-loading...
by Veronica Pullen | Aug 25, 2017 | Content Creation, Video Marketing
If you are posting videos on Facebook but do not add video captions, a good proportion of your audience will scroll past. Why? Because most people are accessing Facebook on a mobile app. Many of them will be in public where having sound playing isn’t convenient. Few...
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