by Veronica Pullen | May 22, 2024 | Campaign, Customer Relationships, Marketing, Planning, Press and Media Coverage, Product Creation, Strategy
A survey has revealed Jeremy Clarkson (Top Gear, Grand Tour and Clarkson’s Farm) has been voted the hottest guy in Britain. Hmmm… The survey was carried out by an “introduction for encounters” website, (Same business model as Ashley Madison) so could it be that... 
by Veronica Pullen | May 16, 2023 | Business Tip, Business Training, Content Creation, Copywriting, Copywriting Tip, Customer Relationships, Email Marketing, Facebook Advertising, Facebook Marketing, Grow Your Business, Lead Magnet, Marketing, Mile Deep Marketing, Mindset, Online Marketing, Planning, Posting Online, Product Creation, Social Media
A brewery here on the island has recently moved into new, purpose built, fully accessible (hurrah!) premises, and added a restaurant. However, they’ve made a decision that islanders in general are NOT HAPPY about. Entrance to their shop is free, but... 
by Veronica Pullen | Mar 8, 2023 | Business Tip, Content Creation, Copywriting, Copywriting Tip, Grow Your Business, Marketing, Mindset, Online Marketing, Planning, Product Creation
How to plan a compelling offering that your ideal clients will clamour to buy. 1: Decide WHO you want to create the offer for. Get clear on who your perfect-fit buyer is for this offering. The more specific, the better. E.g., coaches who write their own social media... 
by Veronica Pullen | Oct 5, 2022 | Business, Business Tip, Content, Content Creation, Copywriting, Copywriting Tip, Customer Relationships, Email Marketing, Facebook, Facebook Advertising, Facebook Marketing, Flow, Marketing, Mile Deep Marketing, Mindset, Organic Facebook marketing, Planning, Posting Online, Social Media
There are 5 mistakes that business owners make in the way they write their copy and content that subliminally repels their potential clients. #1: “Thanks for reading”. Are you bothering them or sharing news of something valuable that serves them? #2: “I can help you…”... 
by Veronica Pullen | Nov 11, 2020 | Alignment, Business, Business Tip, Campaign, Category of One, Content, Content Creation, Customer Relationships, Facebook, Facebook Marketing, Flow, Introvert, Marketing, Mile Deep Marketing, Overwhelm, Planning, Posting Online, Product Creation, Social Media
When we sailed on Queen Mary 2 to New York, it took 7 days to travel from Southampton. For five of those days, there was nothing but us and the ocean. No external signs we were going anywhere, other than the sight and sound of waves crashing up against the ship.... 
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