by Veronica Pullen | Dec 11, 2025 | Business, Business Tip, Content, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Launch, Manifestation, Marketing, Mile Deep Marketing, Mindset, Planning, Posting Online, Product Creation, Strategy
There’s a Heaviness in the Air (And it’s Impacting Buying Behaviour.) There is a heaviness in the air. Can you feel it too? People in general are… ➤ Exhausted from constantly swimming uphill… ➤ Tired of seeing more of the same old… ➤ Bored... 
by Veronica Pullen | Jul 30, 2024 | Business Tip, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Grow Your Business, Launch, Marketing, Online Marketing, Posting Online, Product Creation
A core principle of copywriting is what’s known as the “Pattern of Three”. The human brain is hard-wired to remember and recall patterns and three is the smallest number of elements that combine to make a pattern. Patterns instantly make it easier for your readers to... 
by Veronica Pullen | Jul 14, 2023 | Business, Business Tip, Content Creation, Copywriting, Copywriting Tip, Online Marketing, Social Media
Introduction In this post, I’m going to talk about three distinct types of CTAs and explore their psychological and conversion impact on different buyer personalities. Optimising Your Call to Action Strategy Private Messaging (DM Me for... 
by Veronica Pullen | Jun 15, 2023 | Business Tip, Business Training, Content, Content Creation, Copywriting, Copywriting Tip, Email Marketing, Facebook Marketing, Grow Your Business, Marketing, Online Marketing, Online Visibility, Planning, Posting Online
Compelling hooks are FELT by your potential buyers as an inner “OOF” when they recognise it’s them you’re talking about. That’s what gets people to stop scrolling and keep reading. If you want to capture your ideal buyers’ attention with your hook, they must instantly... 
by Veronica Pullen | Feb 13, 2023 | Business, Business Tip, Content, Content Creation, Customer Relationships, Email Marketing, Grow Your Business, Marketing, Planning, Social Media
Adding contacts to your Outlook contact database is not a list! You must use a proper email marketing system, so you have a record of their giving you explicit consent to send marketing emails and so every email you send includes an unsubscribe link. Nobody...
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