Why I cancelled a 5* hotel I love!

Why I cancelled a 5* hotel I love!

We had booked 2 nights in a junior suite at a hotel I love in Southampton. It’s a lovely hotel, 5*, huge balcony overlooking the harbour, and the food is delish. We stayed there last year too, the same suite as it happens. So why then, before we even arrived did we...
[Copywriting tip] Want more people saying YES when you promote your offers online?

[Copywriting tip] Want more people saying YES when you promote your offers online?

Do you want more people saying YES when you promote your offers online?   We choose to buy something when we know (or hope!) we’ll get some kind of ‘emotional high’.   All human beings have core needs that we are hard-wired to desire. When one of those needs is...
Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

Why Gender Inclusivity Matters in Your Business | Interview with G Sabini-Roberts

When most people go into a ‘womens’ or ‘mums’ group, and refer to them collectively as “ladies” … When most speakers and presenters address their mixed gender groups as “ladies and gentlemen”.. And/or most of the coaches and experts who state their niche is e.g....