by Veronica Pullen | Dec 5, 2018 | Business, Category of One, Content Creation, Customer Relationships, Facebook, Facebook Advertising, Facebook Messenger Bots, Marketing, Product Creation, Social Media
“Is it ok to share a win for the biggest one-off sale I’ve ever done?” That was the post in my group that greeted me yesterday from one of my clients. Claire is a personal stylist, helping her clients to transform their confidence through their style. A week... 
by Veronica Pullen | Dec 3, 2018 | Business, Category of One, Customer Relationships, Facebook, Marketing, Social Media
Imagine this… It’s lunchtime. You want to grab a quick sandwich and a bottle of water. The nearest shop to where you are is Tesco. It’s not a store you have been into before, but you know a few people who shop there. You’re in a hurry so you run in, hoping to... 
by Veronica Pullen | Dec 3, 2018 | Business, Category of One, Content Creation, Customer Relationships, Facebook, Facebook Advertising, Marketing, Social Media
In 2014, I spoke at an event in London called the “Small Business Success Summit”, in front of an audience of about 350 people. One day, about 3 weeks after I had started promoting the event, the organiser Skype-d me… “How are you selling SO... 
by Veronica Pullen | Feb 27, 2018 | Business, Customer Relationships, Marketing
When you sit in networking events or watch an introduction thread in an online community, you’ll notice everyone is using the same formulaic structure. It’s the same old boring vanilla in a sea of bland. I had my first call with my “Storytelling Mentor”, Michael... 
by Veronica Pullen | Jan 25, 2018 | Business, Marketing, Product Creation
We spent Xmas and New Year on a UAE/India cruise and the cruise line demonstrated a genius example of how to use price stacking to convert more sales of their premium priced options that you can apply to sell your premium level programs too. As soon as we boarded the... 
by Veronica Pullen | Aug 23, 2017 | Business
It’s easy to stick your head in the sand and hope someone will come and take away the parts of running your online business that you don’t enjoy or understand. However, when it comes to these 4 important online changes, it’s time to wake up. You...
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