by Veronica | Apr 30, 2014 | Business, Customer Relationships, Marketing
On the ship last week there was a resident photographer. She clearly took her job seriously because it felt like every time you turned around, she was there wanting to point her camera at you To buy these photos costs £20 or thereabouts per picture – so you can...
by Veronica | Apr 16, 2014 | Business, Customer Relationships, Facebook, Marketing, Social Media
I refuse to join in the outcry over the recent changes to Facebook Edgerank… an update that has reduced the reach (number of people who see your posts in their newsfeed) of your page posts down from about 16% to around 5%. There’s a lot of people posting all...
by Veronica | Apr 9, 2014 | Business, Customer Relationships
Your business is often an extension of you. Your own identity and ego is very much tied into the work that you do, or the business that you’ve built, And any criticism of your business or work can feel like a personal criticism of yourself and who you are. It’s your...
by Veronica | Mar 6, 2014 | Business, Customer Relationships, Social Media
Watching an episode of Dragons Den, I was enthralled by Peter Jones’ negotiation style in the last deal. The guy who was pitching was doing his best to negotiate Peter down from 40% to 30% upfront, but Peter wasn’t budging. You see, Peter KNEW with certainty that what...
by Veronica | Feb 21, 2014 | Business, Customer Relationships
One of the very first decisions I made as a business owner 3 years ago was to stop answering my own business telephone. When I first started my business, I did what a lot of people do, and promoted my home telephone number as being my business landline. I also happily...
by Veronica | Feb 4, 2014 | Business, Content Creation, Facebook, Marketing, Social Media
So in the 1st part of the series (which you can read here), I explained how you can achieve a greater reach for your Facebook page posts by posting live updates. In this 2nd part, I reveal how Facebook are now awarding greater reach to certain posts types… so...
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