Ring the Police! They’re using social media!

Events which have happened today demonstrate just how powerful Twitter is as a platform for reaching a large audience quickly. Right now, Greater Manchester Police are tweeting basic details of every single call they recieve for 24 hours, both non urgent and 999. Very...

21st Century word of mouth

For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of...