20% of what makes your launch a success is your strategy. 80% is what you think, feel and believe.
One of my clients was creatively blocked, uninspired, and well, stuck.
They’d felt this way for some time and asked me what I recommended they do next.
I reminded them to connect to their inner authority to unlock their individual source of guidance,
That way, it would be them deciding their next steps rather than me.
They’d unblock their creative flow and also 100% trust the choice they make will be the right next step for them, right now.
(How I coach this is unique to each client, based on their Human Design.
For at least 70% of the population, open questions are NOT the key to accessing their inner genius!)
Anyway, the very next day, they reported back that the self-coaching, had revealed the offer they wanted to sell next, and they were fired up again, ready to take action.
Fast forward to this week.
They’d promoted the offer and sales were way below their expectations.
That was not a surprise to me.
I was expecting this outcome because when I reviewed their copy for the promo, one VITAL component of a successful launch was missing…
– ENERGY!
Strategy wise, they did everything well.
The copy was great
And they were getting the message out to their ideal clients.
But energetically, the copy felt heavy, lifeless.
This usually happens for one of two reasons:
The writer is having a crap day, feels meh at best, and that energy leaks into their marketing.
Or, they’re not in alignment with what they’re selling:
– something about the way they will deliver the offer doesn’t excite them,
– they’re not a vibrational match with the price they’re charging,
– or they’re selling what they’re good at but not what they enjoy doing.
Back to the launch debrief and I asked them if they were really, REALLY excited about the offer they had just finished promoting…
No.
There was a pause, then they spoke…
“Well… what I’d really LOVE to do is…” they said.
And out poured this absolutely incredible idea for an online offering that is in their zone of genius, what they already do for fun and is a popular thing that many people want help with!
There is even a tv contest centred around it.
I am being deliberately vague because when they are ready to share more, I want you to hear all about it from them.
But OMG!
It was like that moment on the X-Factor when they announce the winner, and all the fireworks go off – you feel the hairs on the back of your neck stand up and you get Goosebumps on your arms.
They lit up from the inside, glowing with tingling excitement – the way people do when they speak the whispers of their soul.
It was one of those moments when I just ‘knew’ this moment is going to change the trajectory of their business.
And some of the others who were there have already said they want to buy in.
On the face of it, you would be forgiven for thinking this isn’t a win.
I mean, a ‘failed’ launch doesn’t sound like it was an authority decision.
After all, you are supposed to be able to trust them, right?
It WAS the right decision though.
Had they not reached the authority decision to launch the offer that didn’t perform, they wouldn’t have had their AMAZING breakthrough this week.
That had to happen in order for them to give themselves permission to let go of ‘ok’ which was now not even that, and step fully into their aligned path.
They’re now revisiting my proven ‘Soul-Aligned and Sold Online” process to develop a YES offering in this new space that they’re excited to sell and their dream clients will be eager to buy – which already has people saying yes.
So, next time you have a launch that ‘fails’, check in with yourself.
Is it what you would really LOVE to do, or what you think you should?
If you are ready to experience the magic of building your aligned online business from flow and ease, embodying your Human Design, so you get paid well to do work you love, with clients you enjoy helping… get in touch.
Veronica Pullen
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