by Veronica Pullen | Jan 23, 2016 | Content Creation, Customer Relationships, Marketing, Product Creation
Do you wish you could generate more enquiries from your online audience? Would you love to create lead magnets or information products, but feel stuck because you aren’t sure what topics your audience need the most help with? This simple survey strategy has been...
by Veronica Pullen | Oct 15, 2015 | Business, Content Creation, Product Creation
You’ve written your business book and now you’re procrastinating because you’re worried that formatting your book for Kindle is going to be a technological nightmare? Perhaps you have an idea for a book you can write but you’re putting off getting started as you think...
by Veronica Pullen | Oct 1, 2015 | Business, Content Creation, Copywriting
The ability to craft compelling headlines is a vital skill if your content is going to stand out from the noise and be read. If you don’t read tabloid newspapers, it’s worth spending a few minutes a couple of times a week scrolling through the website of one of the...
by Veronica Pullen | Sep 23, 2015 | Content Creation, Copywriting
How are you with knowing the difference between the features and benefits of your products or services? In simple terms… Features are ‘nuts and bolts’ of your product or service – or the ‘how’ if you like. Benefits are the answer to the “what’s in it for me?”...
by Veronica Pullen | Aug 8, 2015 | Category of One, Content Creation, Product Creation
Presenting live webinars can be a pretty scary prospect when you’re new to this method of delivery. Aside from preparing the content and testing your sales funnel, you need to be au-fait with managing the technical aspects of the hosting dashboard too. So with 101...
by Veronica Pullen | Jun 15, 2015 | Content Creation, Periscope, Social Media
Recently it seems everyone is talking about Periscope, with lots joining up to see what it’s all about. But while there’s lots of intrigue, there’s also loads of people perplexed about the benefits of Periscope, and what value it will add to their marketing. Periscope...
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