Recently it seems everyone is talking about Periscope, with lots joining up to see what it’s all about.
But while there’s lots of intrigue, there’s also loads of people perplexed about the benefits of Periscope, and what value it will add to their marketing.
Periscope is described as being “a live streaming app that lets you see the world through someone else’s eyes”.
Broadcasts are live, raw, and because you can’t show up as anything other than authentic, it will let your audience get to know the real you, and give you the opportunity to get to know the real lives of others too – a two-way social media reality show so to speak.
But, how can you use Periscope for business, and why would you want to get involved?
The first thing you need to do to get started is to download the periscope app from your app store (you can view live broadccasts on the web version, but you can’t broadcast or participate unless you are using the app), and create your account. It works by using the credentials from your Twitter account (Twitter bought Periscope in February 2015) and your username will be the same as your Twitter @ name.
When you log in, you will come to a page that looks like this;
Along the bottom of the screen, you’ll see the 4 icons highlighted in the image above
Icons from L-R;
Icon #1: Broadcasts – on this page, you’ll see broadcasts from within the past 24 hours from everyone that you follow, and if any are live right now, these will appear at the top. Click on any broadcast to watch – either live or the replay.
Icon #2: Locations – When you click on the globe icon, you’ll be able to scroll through a list, or view on a map (pinch in/out to zoom in on specific areas) the areas where a Periscope user is currently broadcasting live. Fancy seeing what’s going on in France? Just head to France on the map and you’ll be able to watch live.
Icon #3: Broadcast now – this is where you broadcast your own ‘scope’. First by enabling the microphone and camera, then give your show a compelling title, and hit broadcast. You’re live and your followers will be notified to come and join you!
Icon #4: People – on this screen you’ll see people that Periscope thinks you should follow, as well as those you are already following in Twitter. Click on the + sign next to their name to follow them in Periscope.
Top right of this screen you’ll see a head icon, and clicking there will take you through to your profile, and a bit further down you’ll see ‘Settings’.
Before you broadcast your first live show, go to Settings and make sure that broadcasts are set to autosave in your camera folder. You’ll now be able to repurpose your live broadcasts as YouTube videos later if you choose to.
During a live show (scope):
When you join a live scope you’ll see lots of activity on the left hand side of the screen;
Notifications of new people joining the show: clicking on any of these notifications will take you through to view their profile where you can choose to follow them on Periscope, or if they’ve been offensive, block them.
Comments typed by viewers: as per notifications, clicking on comments will take you to their profile to follow/block, but if you’re broadcasting, then interact with the comments when you’re speaking, to create a conversational show.
Hearts: on the right hand side of the screen, you’ll see hearts flying up. To send a heart, just tap the right hand side of the screen, and your hearts will be the same colour as your comments box.
Use hearts like the like button on Facebook – to show your appreciation, approval, agreement with what the broadcaster is saying, etc. The more hearts you receive, the higher your ranking on Periscope as you’ll be viewed as someone who adds value.
5 ways you can use Periscope for business:
This is not a selling platform, so the key here is to add value – educate and entertain. You’ll be selling yourself, and showing up as a leader, so this is a great platform for coaches, trainers, consultants and experts to educate and entertain your audience.
#1: Behind the scenes – show your followers the parts of your business they don’t usually see. I did my first scope from the garden of our house, but they could meet your team, join you as you’re about to go on stage, meet a client, have a guided tour of your office, etc.
#2: Opinions and rants – be real, get on your soapbox about something you’re passionate about, and find like minds within your community.
#3: Demonstrations: If you’re a retailer, then bring your personality to the way you demonstrate your products – I’m thinking along the lines of “Will it Blend?” but perhaps with less noise! Lol. Or it might be a new product you’ve just bought that will be useful to your followers too.
#4: Questions and feedback: Creating new content? Got a decision to make? Ask your community for feedback and get live advice.
#5: Networking: I was on a show with @MarkShaw on Friday, and he had this really cool concept which was to get everyone typing a comment to say where they were and what their business does. Then he told viewers to click on the comments of anyone who they wanted to connect with, and follow them.
You could hold a networking scope for your community to help them get exposure to a new audience and gain targeted followers too.
Once you get inside Periscope, it is pretty straightforward. If you’re an absolute beginner, I’d recommend you do what I did. Sign up and follow people, but spend the first few days watching other people’s scopes before you broadcast to get a feel for it.
But don’t put off broadcasting your own scope for too long, or overthink it. There’s no best time or day yet, except the one that you actually do a broadcast instead of putting it off! JDI!
Two quick Periscope kit recommendations:
I use my Rode SmartLav+ mic (£45 on Amazon) plugged directly into my phone for broadcasting, but you can also use the earphones that come with iPhones, as they have a mic in the cord.
I also have this Sunvito aluminium phone stand (£4.59 on Amazon) to prop my phone up. It’s raised, with a cut out on the base, so you can plug your mic and power cable in while the phone is held steady for broadcasts.
So have you jumped on board yet? Done your first scope? How are you finding it? Any other tips that you’d like to share? Let me know in the comments, and please share this post with your community via the share buttons below.