Do you wish you could generate more enquiries from your online audience? Would you love to create lead magnets or information products, but feel stuck because you aren’t sure what topics your audience need the most help with?

This simple survey strategy has been used time and time again by my private clients. It’s encouraged their audience to tell them honestly what they need help with the most, and it’s also generated enquiries and appointments.

It should take you no more than 30 minutes to implement this strategy, but as soon as you do, the enquiries could start coming through immediately.

How you can implement this powerful, but simple survey strategy, and attract new enquiries today:

#1: Go to SurveyMonkey.com and create a new survey

#2: Ask one question – what is their biggest struggle with getting the core result that you deliver for clients.

E.g: “what is your biggest struggle with building an online leveraged business that delivers the level of income you desire?”

In the multiple choice answer fields, list down EVERY pain/struggle that your audience might have with getting that particular result. Then add an ‘other’ box, in case you forgot something.

  • E.g: Nobody sees your page posts so they aren’t buying?
  • You don’t know where your ideal clients are hanging out online, so you aren’t getting in front of them?
  • You worry that people will question whether you are qualified enough to teach what you know?
  • You don’t know how to pull together premium packages so you’re stuck in the ‘time for money trap’?
  • People aren’t buying your premium packages?

Etc…

#3: Edit the survey settings to provide the option to tick all responses that apply.

DO NOT ADD A MANDATORY OPT-IN BOX TO THIS SURVEY!

This advice goes totally against the grain of what most experts teach, but it’s been proven to massively increase the volume, honesty and value of responses.

  1. As soon as you ask for their contact details, the respondent will suss that you’re intending to sell them something. Anyone who doesn’t want to buy or “be sold to” won’t submit the survey = fewer responses for you.
  2. You want honesty in your responses. If providing their contact details is mandatory, they’ll know that you’ll know how they replied. So they will give you the answers they want you to attribute to them, not the honest truth. So when you act on the survey responses and create new content and programs, the pain you’ll be offering to solve isn’t going to be the actual pain your ideal clients have.

#4: Grab the share link for your survey.

That’s it.

Now, send an individual message to your most ideal clients or prospects, include the link to your survey, and ask if they could do you a favour and answer the question.

I would send no more than 10 or so of these messages each day, and ONLY send to people you have some level of connection with.

Simple Survey Strategy for Client Attraction

I do not recommend you privately message your survey to a bunch of random people who have no previous relationship with you! It’s very poor etiquette.

(If you want more survey responses, say if your primary aim is to get an insight into what content or programs to create, then you can just share the survey link on your public social media accounts, and email it to your list.)

Personalise the message to each, don’t just copy and paste, and send the message privately, so it’s a discreet conversation just between the two of you.

The wording for the message can be something like:

“Hey, could I ask you to do me a big favour please? Could you answer this quick, one-question survey for me? It’s entirely anonymous, no opt-in, and all you need to do is tick the boxes that apply. If you’d like my help to [get the result], I’m around if you have any questions or you’d like a chat?”

What you’re doing is bringing their ‘pain’ to the forefront of their mind, and you’ve created a safe space for them to discuss with you if they’d like your help… it’s also very non-confrontational.

Say for example, that you sent a private message to someone you know about your new offer, and said: “here’s how I can help you get [the result]. I’d love to work with you, and I’m around today if you’d like a chat about it?

If they have zero interest in working with you, you’ve put them in an uncomfortable position. Many people dislike confrontation, so they either don’t reply and hope you take the hint, or they’ll have to drum up the courage to tell you no.

With the survey, because it’s anonymous, even if they haven’t got time or don’t want to do it, they don’t have to concoct an excuse.

But if they have been considering getting help to achieve the results you deliver, you’ve just opened up a conversation.

Last week, one of my clients used this strategy, messaged a group of people she hadn’t been in contact with for some time, and within minutes of sending the message, she was receiving multiple replies asking for a meeting – including one that could lead to a big contract.

Imagine…

Let’s just say that for every 10 people you send the survey to, 8 reply, 3 ask you for a chat, and 1 signs up to work with you.

What difference would that make to your income this year?

Once you’ve received at least 100 responses, take the most popular 3 pains, and create lead magnets around them to attract more of your ideal clients to opt-in to your list.

Don’t forget to add a remarketing pixel to your squeeze (opt-in) and thank you pages, so you can not only create ads to get in front of page visitors again, but also so you can find other, similar people, by creating lookalike audiences.

Let me know how you get on!

Veronica Pullen

Veronica Pullen

The Mile-Deep Marketing Queen at Apples to Oranges Ltd
Veronica Pullen, AKA The MIle-Deep Marketing Queen helps coaches, trainers, consultants, mentors, experts, speakers, and therapists to attract your ideal, like-minded clients from your 'Mile-Deep' Facebook marketing, networking, group challenges, and ads.
Veronica Pullen
Veronica Pullen
Veronica Pullen