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You Can Outsell Big Names on Facebook Who Don’t Understand This ‘Secret’!

You Can Outsell Big Names on Facebook Who Don’t Understand This ‘Secret’!

by Veronica Pullen | Dec 3, 2018 | Business, Category of One, Content Creation, Customer Relationships, Facebook, Facebook Advertising, Marketing, Social Media

In 2014, I spoke at an event in London called the “Small Business Success Summit”, in front of an audience of about 350 people. One day, about 3 weeks after I had started promoting the event, the organiser Skype-d me… “How are you selling SO...
Earn the Right to Your Audience’s Attention

Earn the Right to Your Audience’s Attention

by Veronica Pullen | Aug 17, 2018 | Category of One, Content Creation, Customer Relationships, Facebook, Marketing

On a training call recently, I heard the phrase ‘earn once, be forgiven later’ to refer to sending emails to your list. What this person meant was, once your emails have earned you the right to your audience’s inbox and eyeballs, the rapport, trust, and connection you...
A Lead Magnet That Gives Your Audience a Memorable Experience

A Lead Magnet That Gives Your Audience a Memorable Experience

by Veronica Pullen | Oct 17, 2017 | Content Creation, Customer Relationships, Facebook, Facebook Messenger Bots

Standing in the queue in the supoermarket last weekend, I was looking at the rack of gift cards next to the checkout. Some gift cards enable the recipient to buy a ‘thing’ from a specific retailer… M&S, etc. Others mean the receipient can enjoy...
Should You Get Started with Facebook Instant Articles on Your Blog?

Should You Get Started with Facebook Instant Articles on Your Blog?

by Veronica Pullen | Sep 14, 2017 | Content Creation, Copywriting, Facebook

If you’ve ever clicked on a slow-loading link on your phone, you’ll know how frustrating that is. There have been plenty of times when I have given up on waiting too. Ain’t nobody got time to wait for pages to load?! 🙂 Facebook are taking a stand on slow-loading...
Increase Facebook Video Viewers 85% When You Add Video Captions

Increase Facebook Video Viewers 85% When You Add Video Captions

by Veronica Pullen | Aug 25, 2017 | Content Creation, Video Marketing

If you are posting videos on Facebook but do not add video captions, a good proportion of your audience will scroll past. Why? Because most people are accessing Facebook on a mobile app. Many of them will be in public where having sound playing isn’t convenient. Few...
10.5 Tips to Amplify the Reach of Your Facebook Livestreams

10.5 Tips to Amplify the Reach of Your Facebook Livestreams

by Veronica Pullen | Mar 9, 2017 | Content Creation, Facebook, Video Marketing

When you’re taking the time to broadcast on Facebook live, you want your content to reach as many of your ideal clients as possible. Many coaches, trainers and experts choose to broadcast live from their personal profile because they’ve found that very few people...
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