If you are posting videos on Facebook but do not add video captions, a good proportion of your audience will scroll past.
Because most people are accessing Facebook on a mobile app.
Many of them will be in public where having sound playing isn’t convenient.
Few of them will want to faff about with increasing the volume.
And yes, a minority will require the captions due to disability.
The total number of viewers watching your videos without sound could be as high as 85% of your audience!¹
Facebook and Nielsen found that 47% of the value of a video exists within the first 3 seconds.²
When you add video captions? You get to grab their attention.
Without video captions? Too late, they’ve already gone.
Facebook also discovered that adding captions increases viewing time by 12%.³
THEIR ATTENTION IS YOUR GOAL!
What if ALL the people who choose NOT to watch your non-captioned videos are YOUR BUYING AUDIENCE?
What if it is 85% of your buying audience you’re allowing to scroll past your video marketing?
What if you add video captions and gain an additional 85% of the sales your video marketing is generating?
PS If you would like to attract your dream clients online with ease, spend your days doing work that fills you up, so you can make more (or all) of your income online…
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LINKS TO SOURCES:
I get all my captions done at Rev.com for $1/minute. CLICK HERE to download a free coupon to get a 10 minute video captioned or transcribed for free.
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