If you are posting videos on Facebook but do not add video captions, a good proportion of your audience will scroll past.

Why?

Because most people are accessing Facebook on a mobile app.

Many of them will be in public where having sound playing isn’t convenient.

Few of them will want to faff about with increasing the volume.

And yes, a minority will require the captions due to disability.

The total number of viewers watching your videos without sound could be as high as 85% of your audience!¹

Facebook and Nielsen found that 47% of the value of a video exists within the first 3 seconds.²

When you add video captions? You get to grab their attention.

Without video captions? Too late, they’ve already gone.

Facebook also discovered that adding captions increases viewing time by 12%.³

THEIR ATTENTION IS YOUR GOAL!

What if ALL the people who choose NOT to watch your non-captioned videos are YOUR BUYING AUDIENCE?

What if it is 85% of your buying audience you’re allowing to scroll past your video marketing?

What if you add video captions and gain an additional 85% of the sales your video marketing is generating?

Add Video Captions or Lose 85 Percent of Viewing Audience

LINKS TO SOURCES:

¹ https://digiday.com/media/silent-world-facebook-video/

² https://www.facebook.com/business/news/value-of-video

³ https://www.facebook.com/business/news/updated-features-for-video-ads

I get all my captions done at Rev.com for $1/minute. CLICK HERE to download a free coupon to get a 10 minute video captioned or transcribed for free.

Veronica Pullen

Veronica Pullen

The Mile-Deep Marketing Queen at Apples to Oranges Ltd
Veronica Pullen, AKA The MIle-Deep Marketing Queen helps coaches, trainers, consultants, mentors, experts, speakers, and therapists to attract your ideal, like-minded clients from your 'Mile-Deep' Facebook marketing, networking, group challenges, and ads.
Veronica Pullen
Veronica Pullen
Veronica Pullen