All human beings are hard-wired with the same 9 core needs.
These 9 instinctive desires boil down to the same two deep-rooted survival fears:
“Safety and security”
Your job as the writer of your own sales and marketing copy is to explain how your service or course will give your customer safety and security in the area of their life or business you provide solutions for.
E.g. if you are a relationship coach, your copy must reassure your prospects on how your program or service gives them safety and security in their romantic relationships.
Being able to write persuasive copy that motivates your readers to take action is a VITAL skill as a business owner.
When you know how to write social media posts and emails that deliver the reassurance of safety and security, you will:
Increase your leads and sales as more of your audience feel excited about your offers and make buying from you their priority
Grow your email list and Facebook groups when people see your free stuff as a compelling and valuable gift they’re eager to get their hands on (contrary to popular belief, free is NOT easier to ‘sell’!)
Create more authority and goodwill when even ‘bad’ news is delivered to customers with sizzling ‘sales’ copy!
That’s why, in module one of The Copywriting Academy, you’ll match the benefits of what you sell to the safety and security needs of your audience – the reasons they will buy.
So, before we even get into the meat of writing compelling promo copy, you can make quick tweaks that will improve the performance of your marketing,
Master the art of writing compelling copy that converts into an endless stream of enquiries and sales from your ideal PAYING clients – without having to hire a pro copywriter…