You don’t have to become a pro copywriter to be able to write promo copy and social media posts that consistently and reliably sell your own products and services.
That also doesn’t mean you have to resign yourself to drooling over the amazing offers and copy you see others putting out, feeling yours will never match up.
This is my 4-step guide to writing your own promo copy that converts:

My 4 Steps to writing sales copy that converts!

Now, walk away from your writing for at least 15-20 minutes to give your brain a break before you start step 2.

When we read words, we hear them as a voice in our head.
That’s your voice if we have heard you. Otherwise it’s how we think you’d sound.
Reading aloud helps you hear the flow of your sentences when your readers ‘hear’ you reading to them later.
You are also listening for words that you repeat too often, too closely together.
Say for example, I have written ‘create’ three times in one paragraph.
I would replace two of them -removing the repetition so it feels more comfortable to read/hear.


Take care not to zap the energy out of the post by over editing and being too zealous with your chopping though.

Good copy with high energy will out-perform great copy that FEELS flat and meh because it’s had the life sucked out of it.

The better news is that even step 1 is very easily done from respond flow too.
(This post was me responding to a conversation I had with a good friend recently.)
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