If you want to attract premium paying clients from Facebook but the only people coming forwards are the freebie hunters and tyre kickers, your ‘values language’ might be out of whack.
Let’s be honest… it sucks when you’re showing up on Facebook with regular content and offers, but the only people coming forwards are those who want freebies, eh?
If your Facebook audience aren’t buying, the first thing to look at is what you’re posting on Facebook.
You are what your clients are buying – your knowledge or services.
There is no such thing as business and personal Facebook.
There is only YOU!
We align with (and buy from) people who we think are like us, or like the future version of ourselves that we want to be.
And this is where the issue can raise its head.
Let’s say you’re a wedding planner and you sell a premium wedding planning service.
The clients you want to attract are brides and grooms who have big wedding budgets.
They invest in your services because they want their wedding day to be a premium experience, but don’t want the pressure of planning the wedding.
Ultimately, they’re trading your time for their money, Time is valuable to them.
Now, if right now you have more time than money, you might see saving money by exchanging time as a win – something to celebrate.
Say for example, you manage to save yourself a few hundred pounds by taking a 12-hour train journey instead of a 2-hour flight.
And you’re chuffed with this bargain, so you share it with your friends on Facebook.
Right there is the values language mismatch.
The big budget brides and grooms you want to attract value their time.
By celebrating this ‘win’, your ‘marketing’ has let them know that you are NOT ‘one of them’.
But, the people who also have less money than time are aligning with you, but they aren’t buying.
Which isn’t to say you should be lying or pretending to be someone you’re not.
But you should be aware that EVERYTHING you post ANYWHERE on Facebook is MARKETING.
And it’s entirely your choice whether your marketing calls in PAYING clients or NON-paying clients.
That is just one of the topics covered in the Facebook Masterclasses that my Mile-Deep Facebook Marketing Mastermind members get instant access to.
Very quickly you’ll be making changes to the way you use Facebook, ready to attract your ideal PAYING clients.
Then, starting from January, we’ll be spending 6 months together, going deeper into how YOU can get Facebook (marketing, networking, advertising and Messenger) working for you.
One of my newest members has already made £1200 from one simple tip I gave her!
Another grew her list by 143 new subscribers from one Facebook post.
If you’re tired of Facebook being a time suck and you are ready to fully utilise its full power to enrol a consistent flow of paying clients…
Then there is still time to join my 6-Month Mile-Deep Facebook Marketing Mastermind for £750.
Go here to get all the details now.
Inside the 6-Month Mile-Deep Facebook Marketing Mastermind, you will get my step-by-step guidance to build your highly-engaged Facebook audience and create mile-deep connection and visibility to your ideal clients, so you attract a consistent flow of premium paying clients into offerings you are excited to deliver.
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