If you’re a solopreneur with a to-do list full of techy, time-consuming jobs, you’ve probably wondered whether an AI assistant could finally take some of them off your plate.
My first introduction to AI assistants was seeing people talk about Grok Bots on X and how their minds were blown seeing what their bots were able to do.
One evening about a month ago, I made a decision to sign up for Grok Bots the next day.
In the morning, before I could, a friend got in touch to tell me about Tab and I was immediately immersed into a whole new world of assistance.
A month on, I want to find out for certain whether Tab is better than Grok Bots or not.
This is the first post in a series of three.
In this post, I will share my experience of Grok Bots after one day. The next two posts will compare Grok Bots to Tab after I have put the former to work for one week and one month.
First, a bit about where I’m coming from.
When I started my business in 2010, Twitter was my main social media platform. In 2012, I published a Twitter marketing book, “Social Prospecting for Twitter”.
I’ve been an X Premium customer on and off for a few years, paying £11/month for Premium to get a smarter Grok app and more visible replies when I’m networking or bantering with the few accounts I vibe with on X.
I’m an early adopter of Tab. I signed up two weeks after they came out of stealth, about a month ago. I use Tab every single day.
You can read more about Tab and how I use mine at veronicapullen.co.uk/tab.
I upgraded to X Premium Plus to access Grok Bots yesterday.
I’m a solopreneur, online business owner who wants to delegate tasks that I can do myself but that eat my time and capacity, get support with the tech I don’t know (like websites), and to help other solopreneur online business owners do the same.
What can an AI assistant do for your business?
For a long time, “AI” meant a chatbot that answered your questions and gave you step-by-step instructions you took away to do the actual work.
Then Claude Cowork’s agentic ability brought AI assistants to those skilled at vibe coding and prompt engineering.
Most of us are not tech geeks, which is why the new AI assistants are such a blessing for us.
You simply text them, tell them what you need doing, and they go off and do it.
In my business, that’s meant things like:
- getting opt-in and sales pages built inside my sales and marketing platform
- building automated workflows that segment my contact list, apply and remove tags and send hyper-relevant follow-up emails
- scanning my website to find and fix issues and make me more discoverable by AI search tools
- drafting blog posts (like this one) that I edit at least half of, faster than writing the entire blog from scratch
- making phone calls for me to get quotes and information from providers
- changing my office address in 74 places when I moved to a new virtual office – while I watched The Traitors on TV
For a solopreneur, the dream is a full-time assistant in your small business doing your day-to-day tasks and those you keep putting off, so you can focus on the work only you can do.
AI assistants make that vision a reality for all. The question now is which one should you hire to work in your business.
Let’s meet them both…
Meet Tab: the AI assistant that lives in your messages
Tab lives in WhatsApp and iMessage or text message.
There’s no new app to install and learn. You just text it, like you’d text a friend who happens to be brilliant at tech.
Tab is made by the team at tab.bot, and is a product of Terrasoft, Inc. It’s still in beta, which, when we get to the sign-up section, will be relevant information.
Meet Grok Bots: AI teammates inside the X ecosystem
Grok Bots come from the same people as Grok and X/Twitter. The company behind them is SpaceXSI, Elon Musk’s AI business formerly known as xAI.
Grok Bots live in their own iOS, Android and desktop apps. You’ll need to download and install the Grok Bots app.
Inside the Grok Bots app, you’ll find one main chat thread, and you can also have individual Grok Bots, each with their own chat where they do their individual jobs, who work alone or as part of a team.
Because they’re part of the X ecosystem, you can also tag your bot under a tweet (sorry, a post) to tell it to look at that post.
Signing up: price and getting started
Signing up for Tab
Tab costs £0.
You sign up here, choose WhatsApp, iMessage or text as your primary communication method, send the pre-written text, receive a reply from Tab to let you know your Tab is now being set up… and then you wait.
For me, the wait was 12 hours until my Tab was set up and ready to get to work.
Today, you will need to be patient for longer – up to a week in some cases.
If you’d like to try Tab, start your set-up now.
Sign up for Tab through my page and you will be set up faster than signing up on the Tab website.
Signing up for Grok Bots
Grok Bots cost £47.99 per month via a paid Premium Plus X plan or direct in the Grok Bots app.
After signing up for X Premium Plus and installing the Grok Bots app, I had to wait a couple of hours for the Grok Bots app to recognise my upgraded subscription before I could start working with my Grok Bots.
Summary: Getting started
Tab is free to start and slow to set up.
Grok Bots are quick to set up and cost you £47.99 to start.
Daily use: how you talk to them
Tab: one chat for everything
With Tab, it’s one chat message for everything, just like a WhatsApp or message conversation thread with your friends.
You send a message, Tab presents you with its plan of action, you say yes, or tweak, then it goes to work behind the scenes, updating you as it goes.
The results come back to you in the same chat.
For me, that’s a win. Having one message to check is less overwhelm.
Grok Bots: one chat plus a team of bots
Grok Bots also give you one chat for everything.
On top of that, you can have individual Grok Bots who work alone or as part of a team of up to 7, and you can see and chat with each one.
Summary: How you work with them day to day
Tab: One conversation thread in your personal WhatsApp or messages app.
Grok Bots: One main conversation, plus an unlimited number of individual bot conversations in the Grok Bots app and teams of up to 7 individual bots that work together.
Updates from HQ: finding out what’s changed
This one surprised me.
Tab: HQ sends updates to our personal Tabs, and your Tab passes the news on to you. Tab also alerts you when you are approaching your daily fast-lane usage limits.
I’ll explain the lanes in a minute.
Grok Bots: I saw a tweet from the Grok Bot (@bot) X account announcing a limit reset for all users.
My Grok Bot didn’t know anything about it.
GrokkieBo was the last to hear. HQ did not email me either.
I expected them all to be plugged into the Grok Bots X updates. Mine is now.
Summary: Updates from HQ
Tab: Will text you anything you need to know.
Grok Bots: Relies on you reading the @bot tweets or prompting yours to check at certain times and report back.
Usage limits compared: fast lane, slow lane and daily/weekly limits
Neither Tab nor Grok Bots publish their exact limits. Both only talk in percentage terms, but the way they handle their limits is very different.
Tab’s limits
Tab gives you a free amount of fast lane time every day.
When you hit your fast lane time limit, Tab continues working but moves your tasks into the slow lane.
Fast lane time resets at midnight every day, in your local timezone.
The term ‘lane’ relates to response and task completion time.
You can pay for more fast lane time for one day ($10) or monthly (from $20 per month) if you want it.
I pay $20/month. My advice to you is not to pay until you know if you need to.
To give you an idea, you could complete all the tasks in my Solopreneur Delegation Diary in a week using free fast and slow lane time, or two, using only your free fast lane time.
Grok Bots’ limits
Grok Bots have a weekly limit.
I asked mine to scan my website and social media channels, create a brand voice guide and email it to me.
At the end of that job, I had used 3.8% of my weekly limit.
When you reach the limit, everything stops until the reset on day 7.
I uploaded my Solopreneur Delegation Diary and asked my Grok Bot if the briefs gave them what they need to work on those tasks.
It said yes, it could follow the briefs and do the work, just the same as Tab, except on my current £47.99/month plan, it would use at least 4 weeks of my limit to complete them all.
Summary: Usage limits
Tab: Fast lane, then slow lane. Nothing stops working and fast lane time resets at midnight each day.
Grok Bots: Weekly limits. When the limit is reached, everything stops.
And the Delegation Diary’s 21 tasks, completed in a week or two for free on Tab, will take at least four weeks of a paid plan on Grok Bots. For the same tasks.
Strategy and support: learning what to delegate
Tab
There’s very little strategy guidance posted publicly for Tab yet.
That’s why I’m creating Tab Packs for my community: pre-written briefs plus the strategy behind them.
They cover things like getting your sales page and checkout built for you (in your own tools or hosted by Tab) and having Tab build your funnel (again, in your own tools or hosted by Tab).
Then there’s my Solopreneur Delegation Diary, the $7 PDF you send your Tab to get it working on the bigger jobs that deliver measurable outcomes for your business.
The type of tasks that you likely have been putting off – like inbox zero, fixing website issues, organising your folders, segmenting your CRM contacts and making sure AI search tools can find and recommend you.
I’ll be creating more of these, because I want to make it easy for you to thrive online and delegate as much as you can, so you can free up your time, get the tech help you need and conserve your energy and capacity for where it’ll make the biggest difference.
Grok Bots
There are lots of strategy articles on X. I picked one up about SEO yesterday and sent it to my Grok Bot, which has “hired” all the Grok Bots I need to run my SEO.
I’ll tell you how we got on in part 2 of this series.
Tab vs Grok Bots at a glance
| Tab | Grok Bots | |
|---|---|---|
| Where it lives | WhatsApp, iMessage or text | The Grok Bot app |
| Price | £0 | £47.99 a month (my plan) |
| Set-up wait | About a week (was 12 hours in the early days when I signed up!) | A couple of hours buying through X Premium Plus or instant in the Grok Bots app |
| How you chat | One chat for everything | One chat, plus individual Grok Bots working alone or as a team of up to 7 |
| Limits | Free fast lane, then slow lane. Resets at midnight daily. Pay $10/day or from $20/month for more fast lane time | Weekly limit. Stops until the reset on day 7 |
| Best for | Solopreneurs who want everything done in one chat | Geeks and anyone deep in the X ecosystem |
| My score | 9/10 | 4/10 so far |
Pros and cons
Grok Bots: pros from first day
- The Grok Bots app runs smoothly and responds fast.
- Watching the little bot icon think and type is cute and reassures you that something is happening.
- The volume of Grok Bot geeks posting strategy articles on X will give me a flow of ideas for what to put my Grok Bots to work on.
- Being part of the X ecosystem, you can tag your bot to prompt it from tweets.
Grok Bots: cons from first day
- The limits seem much lower than Tab.
- In some ways it seems behind Tab. It announced that Grok Bots can now make phone calls. Tab did that from day one.
- The need to install another app.
- It replies with a long stream of text, all at once. Your screen opens at the end, so you have to scroll back up to read the start.
Tab: pros
- It’s so easy to use in WhatsApp or iMessage.
- Everything is done in one place and worked on behind the scenes.
- The slower typing – Tab types shorter replies so you are not drowning in text.
- The fast lane and slow lane limits. The slow lane keeps Tab working all day, and fast lane resets daily.
Tab: cons
- Everything in one place. Yes, it’s in both lists because I find having multiple unread conversations overwhelming, but you might prefer it.
- The Tab bot icon is not as cute.
- The WhatsApp and Messages apps dictate what Tab can do UI/feature wise.
- The wait to get set up. At the moment, the gap between signing up, sending the pre-written text and receiving the reply that confirms your Tab is being set up and receiving the second text that says it is ready to get to work is about a week. Hopefully it’s just because it is in beta and the delay will ease soon. But right now, even though you will be set up much faster when you sign up for Tab through my link, you will still have to wait about a week.
My verdict after day one: Tab or Grok Bots?
Grok Bots: 4/10.
After my first few hours using Grok Bots, I’d recommend them to geeks and anyone deep in the X ecosystem.
Tab: 9/10.
For solopreneurs and small online business owners who are not tech whizzes and/or want to delegate, Tab is the frontrunner. It’s one chat, it lives in apps you already use, it costs £0 to start, and its limits don’t bring your work to a halt while waiting for the weekly reset.
The wait to get set up is the one real downside, so at this stage, the question becomes pay nothing and wait, or pay £47.99 and avoid a wait.
I’m now off to begin my Grok Bots hiring spree and start putting Team GrokkyBo to work properly.
Will this be the week that Grok Bots trump Tab?
I’ll tell you next time.
Ready for your own AI assistant?
Sign up for Grok Bots on their website here.
Meet the Tab AI assistant, discover 146 tasks AI assistants can take off your plate and get started with your own Tab.
Veronica Pullen
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