by Veronica Pullen | Aug 17, 2018 | Category of One, Content Creation, Customer Relationships, Facebook, Marketing
On a training call recently, I heard the phrase ‘earn once, be forgiven later’ to refer to sending emails to your list. What this person meant was, once your emails have earned you the right to your audience’s inbox and eyeballs, the rapport, trust, and connection you... 
by Veronica Pullen | Jun 15, 2018 | Category of One, Marketing
A couple of weeks ago, Lush found themselves at the centre of an internet outrage storm. The internet took offence at their campaign in support of women who had been lied to by undercover detectives. Undercover detectives who live amongst the community, forming... 
by Veronica Pullen | Jan 16, 2018 | Category of One, Facebook Advertising, Video Marketing
Any Facebook ads campaign you run, should never be a standalone ads campaign. Every campaign should form part of an overall strategy; using Facebook remarketing to work towards building your brand to position you as the go-to expert, and bringing you a continual flow... 
by Veronica Pullen | Nov 1, 2016 | Abundance, Business, Category of One, Content Creation, Marketing
There is a ‘general consensus’ is that you can only really say you’ve achieved success online when you’ve: -Built fully automated lead generation and sales conversion funnels -Systemised the day to day running of your business to remove yourself from the... 
by Veronica Pullen | Sep 18, 2016 | Category of One, Client Promotion, Social Media
Are you a coach struggling to sell individual coaching sessions at £40-£50 an hour? Selling hourly sessions or a package of x number of hours is the most popular model that coaches use to get started. There comes a time though, when you realise that there are only so... 
by Veronica Pullen | Aug 9, 2016 | Category of One, Content Creation, Marketing
Every so often, a post in your Facebook newsfeed will catch your attention. You’ll pause your mindless scrolling and take a moment to read or watch the content of the post. You might click on the like button or leave a comment – or possibly share the post if you got...
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