I tend to think – maybe naively – that the reason why people use ‘tactics’ on Facebook, is because they aren’t aware of the implications of doing so.
I’ve put this list together to help if you want to avoid the tactics so you attract more paying clients through Facebook, when you show you value the relationships you’re building with your audience there.
Tactic 1️: THE PREMATURE PROPOSAL
When you add someone as a friend, then immediately invite them to like your page or to join your group…
… It is like someone waving at you from across the street, and you running across the road to propose marriage to them!
Instead, engage with their posts so you get to know each other and build a real relationship.
Then promote your page or group in your own posts so they can click through to like/join if they choose to.
Tactic 2️: THE GROUP GRABBER
When you click ‘invite’ inside your group, it doesn’t send a notification to join your group, it adds them.
That’s like running into their house, picking them up, carrying them into your meeting room, and popping them onto a seat in the front row…
… where they now either have to figure out how to escape or stay seated and listen to your talk.
When you ‘invite’ people into your group, the group’s posts will appear in their newsfeed for 27 days – or until they decline the invite.
If they do decline, make sure you don’t invite/add them again. Eek!
On desktop, they can check a box to block you from adding them again, but can’t on the mobile app.
On mobile, the only ‘escape’ from this add/decline/add cycle is to unfriend or block you personally.
Instead, talk about your group in your posts, telling your audience why they would want to join, then add the link so they can if they wish to.
Tactic 3️: THE COPY & PASTER
Before you copy and paste the latest round robin post, consider this… if the message presented as fact, your audience will trust you’ve sense AND fact checked first.
If it turns out to be rubbish, that will reflect on you and your brand.
Spoiler: those ‘Facebook will be doing this, copy and paste to stop them’ posts ….
They’re always BS!
Before you repost something as fact, and ask yourself if you’d stake your brand reputation on it being true.
If you’re not sure, copy a sentence of it into Google and look for a ‘Snopes’ source.