by Veronica | Apr 16, 2014 | Business, Customer Relationships, Facebook, Marketing, Social Media
I refuse to join in the outcry over the recent changes to Facebook Edgerank… an update that has reduced the reach (number of people who see your posts in their newsfeed) of your page posts down from about 16% to around 5%. There’s a lot of people posting all... 
by Veronica | Mar 26, 2014 | Customer Relationships, Facebook, Marketing, Social Media
Most business owners are not familiar with all of the rules for using Facebook, especially as they move the goal posts so often! But in the Facebook “court of law”, ignorance is no defence. Every single day I see at least one person breaching one of these 3 and a half... 
by Veronica | Mar 6, 2014 | Business, Customer Relationships, Social Media
Watching an episode of Dragons Den, I was enthralled by Peter Jones’ negotiation style in the last deal. The guy who was pitching was doing his best to negotiate Peter down from 40% to 30% upfront, but Peter wasn’t budging. You see, Peter KNEW with certainty that what... 
by Veronica | Feb 20, 2014 | Customer Relationships, Facebook, Marketing, Social Media
Recently I saw a post in a Facebook group I’m a member of, recommending another Facebook group that the poster felt would be of enormous value to the members. In response, somebody replied “make sure you only comment on other posts for a while. Don’t post your own... 
by Veronica | Feb 20, 2014 | Email Marketing, Facebook, Marketing, Social Media
Have you set up a Facebook adverts campaign and ended up out of pocket… going away with the opinion that they don’t work for you? It’s a situation one of my mentoring clients found themselves in this week; they’d set up a Facebook advert feeling that they ought... 
by Veronica | Feb 4, 2014 | Business, Content Creation, Facebook, Marketing, Social Media
So in the 1st part of the series (which you can read here), I explained how you can achieve a greater reach for your Facebook page posts by posting live updates. In this 2nd part, I reveal how Facebook are now awarding greater reach to certain posts types… so...
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