When you walk down the street and hear someone shout, “HEY YOU! YOU!” you will automatically turn to see if it’s you that is the ‘you’.
You can’t help it. It’s an instinctive response.
We are conditioned to take notice when we hear someone talking to us, or think we do.
On the other side of the coin, when you are in the company of someone new and they are talking on and on about themselves, your attention drifts off.
That’s because, and this might sting a little, people don’t care about you.
They only care that what they’re giving attention to will meet their own needs in some way.
Which brings us back to the headline of this post…
The 5 words that when over-used on your Facebook posts and sales copy repel your potential paying clients, are …
I
Me
My
Our
We*
(*when used to reference a collective of people in your business.)
‘We’, when it means, e.g. ‘you and I’, used in the right way in your copy will draw your ideal clients towards you.
If you want more people saying yes to your offers, write marketing posts that your reader hears as you talking to and about them.
Tell them how whatever you are saying benefits them by using the 3 more powerful words instead:
You
Your
Yours
And a bonus word for when you do need to talk about yourself…
– “so…”
– “I … so you ….”
Those 5 words you use in your posts that repel buyers & 4 more to get them interested
Veronica Pullen
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