Yesterday HMV made the news over their #HMVXFactorFiring fiasco, which if you haven’t seen the story, related to the troubled retailer sacking over 60 of their staff en masse.
The problem was that one of the sacked HMV employees had access to the official HMV Twitter account.
And they started firing off these derogatory tweets informing HMV’s 73k Twitter followers what was going on!
The tweets posted by the sacked HMV employee have now been deleted, and I’m sure (hope!) HMV have changed the password now too… but it does serve as a timely reminder for all of us;
1. Your tweets are permanent
As soon as those tweets were posted, followers were screen capturing them for future reference. Even if you delete a tweet 30 seconds after posting it, there’s plenty of time for it to be captured and preserved – deleting tweets does not safeguard you against any comeback.
2. Have strict controls over who has access to your social media accounts
Many business owners don’t know for sure exactly who has access to their Facebook and Twitter passwords, and if you don’t keep a tight rein on access info, you could be leaving yourself at risk too.
One of the first things I do when I start working with a new client is to check who the administrators are for their Facebook Page, and who has access to Twitter.
Too often, there is a whole list of people who have full administrator control over a Facebook Page, yet haven’t worked with the business for some time!
Fortunately, they’ve been safe, but they could have found themselves in the position of being removed as an Administrator of their own page, and having to watch from the sidelines as an ex-employee or contractor with a grievance posted inflammatory content to their followers.
So don’t become a victim like HMV. Take a minute NOW to go and check who the Administrators of your Facebook Page are, and remove everyone who no longer needs access.
Change your Twitter password if you’ve ever shared it, and keep a log of who knows the new password so you can always be sure who has access to your account.
And finally, if you do ever have to sack an employee or contractor who has had access to your social media accounts, change the password BEFORE you talk to them!
To check your Facebook Page Administrators, go to your Page
Click “Edit Page” at the top of the screen
Click “Admin Roles”
And remove any ex staff/contractors by clicking on the “X” next to their name, and entering your password to save.