by Veronica Pullen | Sep 14, 2017 | Content Creation, Copywriting, Facebook
If you’ve ever clicked on a slow-loading link on your phone, you’ll know how frustrating that is. There have been plenty of times when I have given up on waiting too. Ain’t nobody got time to wait for pages to load?! 🙂 Facebook are taking a stand on slow-loading...
by Veronica Pullen | Apr 2, 2017 | Copywriting
There’s a direct correlation between your ability to write sales copy that your audience resonate with, and the volume of enquiries, subscribers and paying clients you will attract online. If your copy doesn’t connect with your readers emotionally, they...
by Veronica Pullen | Oct 6, 2015 | Business, Copywriting, Marketing
It’s not often I read a business book that having read only 30 pages, I have to put the book down and get cracking with implementing what I’ve learned. This past weekend I discovered a new book that fitted this bill. It’s called “Ca$hvertising: How to Use More than...
by Veronica Pullen | Oct 1, 2015 | Business, Content Creation, Copywriting
The ability to craft compelling headlines is a vital skill if your content is going to stand out from the noise and be read. If you don’t read tabloid newspapers, it’s worth spending a few minutes a couple of times a week scrolling through the website of one of the...
by Veronica Pullen | Sep 23, 2015 | Content Creation, Copywriting
How are you with knowing the difference between the features and benefits of your products or services? In simple terms… Features are ‘nuts and bolts’ of your product or service – or the ‘how’ if you like. Benefits are the answer to the “what’s in it for me?”...
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