As you write more blogs and increase your expert status online, you will see an increase in the number of guest blogging opportunities/requests that come your way.

You’re never paid for guest blogs, but they can produce great results for you if used strategically and effectively

Guest Blogging to grow your business

So, while it is exciting to be asked to write a guest blog for someone, remember that the opportunity has to benefit you too. Don’t give the site owner all of the power – make sure there is something in it for you, otherwise its ineffective action

Share great content;

It goes without saying that you should present your expertise in the best light, so make sure the content you plan to share is;

Relevant to the audience – if in doubt, ask the blog owner for an idea of what their audience would want from your guest blog, and whether they have a specific topic or angle in mind.

Written well – Don’t annoy the blog owner by submitting copy that hasn’t been spell/grammar checked, meaning that they have to spend time editing your errors before they can use your content.

Ask for their desired word count, and stick to it. If you’re asked for 350 words, supply 300-350. You might think that it doesn’t matter how long a blog post is, but you won’t always know whether the blog owner also plans to include it in their newsletter where space is at a premium.

If you progress to writing newspaper or magazine articles, the word count matters a LOT (your article is likely to be turned away if you don’t meet their criteria) so learning how to write to a word limit is good practice.

Provide a Bio to accompany the guest blog;

The bio tells readers who you are and what you do, so this is the “real estate” of the opportunity for you. In your bio, tell people why you’re an expert, and the benefits of working with you. When you’re in your creative flow, prepare a template bio copy and save it so it’s ready whenever you are asked to supply content.

Call to action;

You MUST have a call to action in your bio and view any free content you produce as a lead generation tool. So in your bio, include the call to action to download your lead magnet for free with the link.

The ROI on your guest blogging then is not just people seeing your name, or a potential increase in traffic if readers click on your website without being asked to, but a measurable increase in the numbers joining your list.

Use Google Analytics on your site to track how many visitors came to your lead magnet via the site you’ve guest blogged for.

Don’t be too free and easy with your guest blogging;

Don’t agree to providing a series of blogs or regular content upfront. Offer the site owner one piece as a trial to see whether it does actually generate leads for you.

If you can see a positive ROI, then providing them with regular content could be worthwhile. If you don’t see a ROI, then you’re using time you could be using to generate a better ROI elsewhere

If the site owner refuses to allow you to promote your free download, refuse them the content.

Don’t accept every request for your content either. Look at the site and the traffic it gets to determine whether this is an effective use of your time/content or not.

Guest blogging is a fantastic way of marketing your business to a new audience, but only if you use the opportunities strategically and effectively.