Getting your tweets re-tweeted (or RT’d) can really help with growing your follower audience. If you’re being followed by, say 500 people and your tweet is shared by someone with, say 5,000 followers, your reach immediately grows to 5,500 people.

There are some simple steps you can take to improve the chances of your tweet being RT’d so today I thought I’d share a couple of these tips with you to help you to improve your chances.

1 – Keep your tweets to 120 characters or less. Your followers are much more likely to RT if they don’t have to edit the tweet first. Remember when a tweet is RT’d the username of the person RT’ing is added to the front of the message so if your tweet has used up the full 140 character allowance already, the tweet needs to have 20 characters removed.

Subsequently, not only might the edit remove the context from the message but there is no room forthe person RT’ing to add a short comment recommending their followers to read your message. By ensuring your original tweet is no longer than 120 characters, you remove any obstructions to the tweet being shared on.

This is especially important when you are asking for a RT – make it easy for them to agree.

2) Ensure the content is interesting. This might sound obvious but tweets that share good content, tips or even a (non controversial) joke are RT’d much more often than a sales tweet. Even inspirational quotes are popular RT content because they touch the reader. If your message is ‘giving’ to readers, you will be RT’d without needing to ask.

3 – Timing. One of the most popular times for re-tweets is 5.05pm on weekday evenings. Conversely Saturday is the quietest day on Twitter. If you want to give your message the most chance of being seen and shared, post it at a time when Twitter users are more active.

Sunday evenings are when you’ll find large numbers of business owners active on Twitter by the way.

4 – Finally if you are doing the RT’ing, ALWAYS read any linked content BEFORE you RT the message! You are responsible for all of your Twitter output and you don’t want your Twitter credibility ruined because you hadn’t realised you reposted something offensive.

I would also recommend that if you intend asking a specific person to RT your tweet, it is good practice to have shared their message first…give before you ask to take.

Read my #SBS post to increase your chances of being RT’d by Theo Paphitis (BBC Dragons Den) each Sunday evening