by Veronica | Apr 30, 2014 | Business, Customer Relationships, Marketing
On the ship last week there was a resident photographer. She clearly took her job seriously because it felt like every time you turned around, she was there wanting to point her camera at you To buy these photos costs £20 or thereabouts per picture – so you can... 
by Veronica | Apr 16, 2014 | Business, Customer Relationships, Facebook, Marketing, Social Media
I refuse to join in the outcry over the recent changes to Facebook Edgerank… an update that has reduced the reach (number of people who see your posts in their newsfeed) of your page posts down from about 16% to around 5%. There’s a lot of people posting all... 
by Veronica | Apr 9, 2014 | Business, Customer Relationships
Your business is often an extension of you. Your own identity and ego is very much tied into the work that you do, or the business that you’ve built, And any criticism of your business or work can feel like a personal criticism of yourself and who you are. It’s your... 
by Veronica | Mar 26, 2014 | Customer Relationships, Facebook, Marketing, Social Media
Most business owners are not familiar with all of the rules for using Facebook, especially as they move the goal posts so often! But in the Facebook “court of law”, ignorance is no defence. Every single day I see at least one person breaching one of these 3 and a half... 
by Veronica | Mar 6, 2014 | Business, Customer Relationships, Social Media
Watching an episode of Dragons Den, I was enthralled by Peter Jones’ negotiation style in the last deal. The guy who was pitching was doing his best to negotiate Peter down from 40% to 30% upfront, but Peter wasn’t budging. You see, Peter KNEW with certainty that what...
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