A few tips to help you make more sales when you’re an affiliate for someone else’s offer…
1- Create a bridge page
A bridge page is a landing page that explains why you are recommending the offer, what you love about it, and how it will benefit them when they buy.
Most people promoting affiliate offers send their audience directly to the seller’s sales page from their promo.
Thing is, your audience probably do not know the other person.
In real life, if you were in a room with someone and you were recommending, they buy from another contact in the room, you would not give them a sharp shove across the room in the direction of the other person.
You’d walk them over and introduce them, with a bit of background as to why.
Your bridge page makes an online introduction.
Then, from your page, you send your contacts to their sales page, via your affiliate link.
2- You wouldn’t send one email to promote your own offer and expect thousands of sales.
Give your affiliate promos your launch effort to maximise your commissions.
3- Who do you know who is a perfect-fit client for this offer?
Don’t cross your fingers and hope they see your posts and emails… drop them a message, tell them what you’re promoting and why you think it’s the ticket for them personally, and ask if they’d like to see the info.
4- With the limited tracking on mobile devices since IOS14, as 80%+ of the population click “do not allow” when Apple asks you to give permission for the website owner to track you all over the internet, you will lose a few affiliate sales between click and purchase due to the loss of the cookie tracking your referral..
One way to semi combat this is to offer an added incentive for people to buy through you and ask them to email their receipt to you to claim the incentive.
This means you have a record of who thought they were using your link, and when this doesn’t match your affiliate report, you can query it with the seller.
For example, when you sign up for the Gold Star Pro all-in-one sales and marketing automation platform via me, you will be gifted my List Building Bootcamp program (value £397), where you’ll discover how to plan, create, deliver and automate a paid digital product inside Gold Star Pro, so you generate a passive income and GSP is paying its own keep!
Details can be found here.
5- If you have a landing page where all your free and paid offers are listed in one place, add your affiliate recommendations to this page, too.
You can see all mine when you visit the page via my bio or clicking here.
6- If you’re teaching something in your courses that your affiliate offer will help with, recommend it in your materials.
For example, when I teach my 4 hours a month content batching system, I recommend using the Viral Content Club templates to make creating your graphics pain-free.
(The graphic in this post is from a Viral Content Club collection.)
Each time I recommend VCC, I add my affiliate link and regularly make new sales, totally hands-off as new clients go through my course.
Veronica Pullen
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