Having seen all of the buzz around the new social media scheduling tool, Meet Edgar recently, I was pretty keen to get inside it myself to have a play, and see if it was actually as amazing as they say.
Before I reveal my thoughts, let me say that I’ve been a Hootsuite user for several years, and when we’ve managed social media accounts for clients, we’ve always used Hootsuite Pro for them too. It’s fair to say that I’m a fan.
The promise of Meet Edgar is that you add your posts upfront, sort them into categories, and then choose to post from specific categories each day – choosing the time of day that you want that category of post to appear.
E.g. Publish a post from the ‘promotional’ category at 9.15am every Monday morning.
If you’ve been through my profitable social media marketing training, you’ll know that I teach to tweet 1 x lead magnet invite, 1 x blog post or video, 1 x hard (buy my stuff)/soft (seeding/testimonial/what I did today) promo and 1 x something else – e.g. a tip, a topical; news article, or a personal observation – each day.
Getting started with Meet Edgar
To get started, you’d upload all your Lead Magnet invitations in one category, all of your blog posts and videos in another, your website pages/sales pages listed in another, and your tips in another, etc.
Then you’d go to your calendar, and tell Meet Edgar to post once from each category, in a different order of sequence – for each day of the week.
Essentially, once you’ve added all of the posts and categorised them, Meet Edgar is going to save you a ton of time – assuming you have lots of posts in each category to keep your feed varied.
Here’s the thing though, in my experience, very few small business owners do have lots of pre-prepared content available for sharing in posts. And lack of pre-scheduled posts available in each category will make following you a very boring experience for your followers.
Plus of course, every occurrence of each post will be worded the same, unlike building a content library of links in Excel, and scheduling your posts in Hootsuite, where you would vary the narrative that accompanied the link.
I would strongly advise against saving yourself time at the expense of your followers’ newsfeed experience. Relationships are not borne of repetitive posts… and there is a real danger that in saving time you will kill your sales. You can of course edit the posts in Meet Edgar, but to do so would surely defeat the time-saving benefit?
Is it not just another TweetAdder?
While I was testing Meet Edgar, I felt a sense of déjà vu, and I recalled that the Meet Edgar format is very reminiscent of TweetAdder, which used to be popular software with the “I don’t want to spend any time on social media, I just want sales, and lot of ‘em” brigade of social media marketers.
One of TweetAdder’s features offered exactly what Meet Edgar does – the ability to add posts en masse and rotate their publishing from your Twitter account. The prolific use of TweetAdder back in 2010/12 saw a flood of junk posts, and in 2012 Twitter filed a lawsuit against them and 4 other companies that created tools to automate posting to and following people on Twitter.
Now, I am not saying that Meet Edgar are in breach of ToS, nor am I predicting their demise. But I do wonder if the same junk post publishers who loved TweetAdder will rush over to Meet Edgar, and what that might mean for your followers’ perception of your content down the line too.
What about posts where you’d want them to repeat multiple times throughout a day, – say for example during a launch? You would need to create another category called “launch” and add a few variations of your launch promos to the category, then schedule the launch category to post several times per dayduring the launch period.
So the question is..?
Do the benefits of Meet Edgar provide enough value to justify the monthly $49 (roughly £32) cost, when a HootSuite Pro account is just shy of $10 per month (£6.50) – or free if you have less than 5 social media accounts and aren’t bothered about the additional reports available in Pro?
Meet Edgar reporting seems ok, if not rather basic – simply telling you how many likes, comments and shares your posts have received over the past 30 days. Very similar to what Facebook provide in Insights for free.
My summary is that Meet Edgar will save you time if you have a LOT of content, but it’s unclear yet to what cost to the relationships you’ve built with your followers that time saving will come. If you’re a Social Media Manager who is managing accounts for multiple clients who have a lot of content available, it ‘could’ be a worthwhile investment for you too – giving consideration to the potential loss of relationships for your clients.
Bear in mind that if you (or your clients) have only a small amount of pre-posted content available, and as part of your posting strategy you regularly search for topical info to post, you won’t be saving any time with Meet Edgar either.
Ryan Deiss / Digital Marketer have embraced Meet Edgar, and I can see why, as they have LOTS of their own content to share.
Me, I’m just not sure. I like the user interface, and I like that you have the ability to build your content library inside the platform. But none of us know what the potential consequences of ‘over automating’ your social media output are, and I’m not convinced that any of these benefits justify the price tag.
We’ll stick with it for another month or two just in case (of what though, I really don’t know! Lol!) But my gut feeling right now, is that we’ll be sticking with Hootsuite.
How about you? Have you explored Meet Edgar yet? What are your thoughts? How about as a follower of a small business using Meet Edgar to schedule their content – has it enhanced or disadvantaged your experience in following them?