With the recent update to the Linkedin app, several features of Linked in have now become much more accessible to smart phone users who previously had to log into their PC to access them.
One of the features I was previously unable to view in the app was the status updates posted by my connections. Now I can see them I am appalled at the volume of quite obviously syndicated tweets being posted as Linked in status updates! I know they are tweets because;
Many include RT and # which belong in Twitter and mean nothing when used in Linked in
Some made reference to Twitter in the update (E.g. “Hello Twitter”)
Most updates were duplicates of tweets I had already viewed in Twitter itself
All said “posted from Twitter”!
Why have a presence on Linked in?
I imagine most business owners have created a Linked in profile to raise the profile and increase exposure of their business? That’s the minimum benefit. Getting involved with groups etc will increase your network as you connect with other business owners and are demonstrating expertise. So if we assume the users who syndicate their tweets to Linked in are not using the platform beyond posting updates and accepting connections, the first impression a new connection will have of the business is going to be judged in part by the status updates?!
What’s wrong with syndicating tweets?
When shared selectively and using neutral language then nothing. When all of the updates are only ever obviously syndicated tweets or worse, when every single tweet is posted to Linked in too there is a lot wrong! Let me explain why..
I want you to imagine you are at a networking event with someone you know and you are introduced to Joe Bloggs who wanted to be introduced to you as he is interested in discussing a potential business deal. For the duration of the event Joe addresses you through your mutual connection; never speaks directly to you and the entire conversation is spoken in a language which you do not understand, nor is it translated for you. What impression has Joe given you of himself? Well mannered? Professional? The kind of person who you want to do business with? You met him but do you like and trust him? Exactly.
It’s a big mistake to presume that your Linked in connections use and understand the language of Twitter. It’s another mistake to believe that someone using Linked in who may be considering doing business with you won’t care that you have nothing original to say. It’s a huge mistake to treat Linked in as a ‘dumping ground’ for every tweet you post.
Once a Twitter account has been connected to a Linked in profile, using the hashtag #in in tweets will send that one tweet to Linked in where you can find a ‘tweet’ button to do the same thing in reverse. You can even use Hootsuite or TweetDeck to share the occasional post with both platforms. Keep the language neutral and nobody need know it’s a duplicate nor will they mind the odd one or two.
Are you damaging the credibility of your business? Do you agree? Does it annoy you too? Am I wrong and nobody cares what is posted and where? Share your views by leaving a comment,