A recent survey by digital content specialists Frommers in association with Trooz has shown that the travel sector is set to embrace social media in a big way in 2011. Two thirds of the businesses surveyed said they expected to increase their budgets for marketing via social media next year.

For all businesses within the travel industry, social media is a fantastic tool. Whether you run a small country hotel or international tour operation, there has never been a better way to engage with your customers, nor a better time to come on board. One of the most positive observations about social media is the ability to talk directly to your customer base. Providing you listen too, your sales will increase as a result.

A concern with online marketing is keeping information fresh and updated regularly. This is where I can help. Having worked in the travel industry for two luxury overseas villas brands I am aware of what customers are looking for. By outsourcing your blog and article writing to me, I can ensure your brand message is consistent and that content is written well. You won’t need to worry about finding time to keep up to date, I’ll take care of it for you.

If you would like to discuss promoting your travel business using social media or require a blog or articles to improve your promotion, please get in contact.

Click here to read the full survey article