Do you have a growing email list to protect your income should you ever lose access to your social media channels?
And if so, you’re emailing them at least weekly, aren’t you?
Short-form video content – posting one minute portrait videos as Reels at least weekly?
Video content is great for building trust with your audience by showing you are a real person.
Plus, Reels, Tik Toks and YouTube shorts are enjoying fantastic reach right now.
Do you send DMs?
I’m not talking about the cold, spammy type.
MOST organic sales are done in DMs!
Observe for signs of interest and reach out, and you’ll be serving your ideal client by making it easier for them to receive help.
Also, sending a kind message, just because you were thinking of someone is a great way to connect,
It’s not a strategy, you need to want to, and not because you think it’ll get you something in return.
But the law of reciprocity is a real thing so who knows where it could lead in the future.
Creating images like this one communicates your content in visual form.
Graphics also enable you to post your content to Stories.
And by turning the graphic into two or more images, you create a Carousel which keeps your followers engaged with your brand for longer.
Evergreen videos are the longer type that you’d upload to your YouTube channel and Facebook page.
In these videos, answer the questions your audience have so when they search for answers, your video is there.
Then embed the YouTube video into a blog on your website, written using the video transcript, so you have fresh content for Google and for your visitors.
And finally, audio.
When you record videos, or the replays of your Zooms, scrape the audio off to grow a private or public podcast feed.
Then those in your audience who like to listen to podcasts when they are offline can consume more of your expertise.
Veronica Pullen
Latest posts by Veronica Pullen (see all)
- Somatic Copy Case Study: Turning Katya Varbanova’s Difficult Announcement Into 100% Positive Feedback - April 1, 2026
- The Secret Envy That Drives Sales - December 18, 2025
- Is Love Silently Vetoing Your Sales? - December 11, 2025
Connect on Social Media