So, you’ve met, or been found by, someone new… online or offline… and they’re not ready to buy yet.
What happens next?
Perhaps they’ll visit your website to read a blog post?
They might follow your social updates? They could take your business card?
Perhaps they’ll visit your website to read a blog post.
99% of the people who come across you are not going to be ready to buy yet.
So, then what?
Well, they might see you again online or at the next event you attend, but you can’t rely on either.
This is where your LEAD MAGNETS come in.
A lead magnet is something of value that you offer to people who come across you, that they can access for free, in exchange for giving you their name and email address…
… so you can follow up with them regularly, stay front of mind, and be the FIRST person they think of when they are ready to buy, or hear of someone who is.
They’re only CURIOUS at this stage, so won’t be motivated enough yet to invest much time on a solution.
They’re not going to be ready to book your free consultation yet, for example.
But, they will be attracted to a quick to consume, quick to implement, lead magnet that delivers a quick-win, ‘mini-result‘.
A checklist is an example of a lead magnet for your curious audience.
Now, even if you never come across each other on social again, or at another event (or you get kicked out of either), you’ll always be able to follow up to stay in touch and front of mind because your email database is YOURS, forever.
And as you build and nurture a relationship with your subscribers, they’ll transition through the groups until (if/when) they are ready to buy.
Veronica Pullen
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