I’ve just read another fantastic article from Denise Duffield-Thomas, and at the risk of sounding like a real DDT stalker, I had to share because it is the mistake I see people making so often.
However, in my experience, it’s not just women who do this – it’s guys too.
Are you making this mistake when pricing services and info products?
She’s talking about crowdsourcing your pricing.
You know, where you ask (or accept ‘feedback‘ from) a random person or group of people on what you should price your services and programs at?
Then, you create a whole story in your mind about your clients’ reactions to your pricing and use this story as a reason not to do what you had originally planned.
“I can’t launch my new program until the last day in January, because everyone will be skint after Christmas, and won’t have any money until payday!”
(Said by someone who sells to small business owners, who don’t even have a set date in the month that they get paid!)
“I can’t share my offer publicly, because I’m charging so much more than [insert name], and they will feel rubbish about their offer.”
(Said by someone who has no knowledge of how [insert name] will respond.)
Please be very careful whose advice you listen to – even if they are your ideal clients.
Remember: one ideal client’s opinion does not a universal truth make!
And please, recognise when you’re composing a fictional story in your mind about something that you have no evidence of it being truth.
Banish any story that is going to stop you striving to achieve your goals, or make you feel bad about going out there and taking action.
Can you recognise any of those traits in yourself? 🙂