You have been featured in a newspaper or magazine and you are excited to be share your press coverage with your social media connections and add it to your website.

You take a photo or screenshot of the article and post it on your social media, enjoying a flurry of celebratory comments from your connections.

Some time later, you receive a letter from a company called, “NLA Media Access” asking you to pay them a 5-figure sum for breaching their licence.

After asking around, you are horrified…

It’s NOT a scam, after all!

When the publication your feature appeared in subscribes to NLA, unless you have paid for a NLA licence, by sharing a photo of your press coverage online, you have breached their licence terms and the demand for payment stands.

Even though the Journalist said it was ok to take a photo of the page/s and post them online…

Even when their Editor agreed…

EEK!

 

Let’s roll back a bit…

Who is the NLA?

NLA is the abbreviation of, “NLA Media Access”.

On their website, they say:

“NLA Media Access (NLA) is a publisher-owned rights licensing and publisher services business with a core aim of supporting journalism.

We work on behalf of the UK’s newspaper and magazine publishers.

We license organisations to make paper and digital copies of newspaper, magazine and news website content.

The NLA currently licenses over 200,000 businesses and organisations ranging from large government bodies, PLCs, and limited companies to partnerships and public relations agencies.”

Their licences cover pretty much every national and local publication in the UK you can think of:

  • National newspapers, and over over 1,400 regional and foreign titles
  • selected magazines, including specialist titles.
  • newspaper and magazine websites.

 

How do you know if the publication your feature appeared in is a member of the NLA?

Visit the NLA website and perform a “Title Search”.

If your title is NOT listed, that means the publishers do not subscribe to the NLA and you can ignore the advice here – for now, this time.

A publication who is not covered now may sign up later, and vice versa, so run this search every time to be safe.

If the publication IS listed, then keep reading.

How does the publication’s membership of the NLA affect you sharing your press coverage?

If the print publication that featured you IS a member…

  • You CAN post a link to your article on social media and on your website.

(Adding a “Media Coverage” page will make it easy for your website visitors to see all your press.)

  • You CAN post a photo of the COVER of the print publication.
  • You CANNOT take a photo of the article itself and post online.

 

What if you have already posted photos of your press coverage?

If you have previously shared images of press coverage you have received, DELETE ‘EM NOW!

No matter if it’s been online years and you’ve never been challenged or fined, why would you risk it?

On my own Media Page, I have shared links to press where they are available, and where the feature never appeared online or it did, and I had not taken a photo of the cover, I just listed the names of the titles I appeared in.

Not all publications subscribe to the NLA!

Lots of the smaller, independent magazines are not covered by NLA so these rules will not apply to them.

When you appear in a non-participating publication, seek permission from the Editor directly to share photos if there is no digital version of the article you can link to.

Many Journalists and Editors are NOT aware of NLA Licencing!

Never rely on permission given to you by the Journalist or Editor you worked with on your piece.

For your own protection, ALWAYS perform a Title Search yourself and act accordingly!

The NLA primarily licence UK publications.

If you are based outside of UK, or the publication is outside of UK, you probably are not impacted.

The list on their website of who is covered includes “some foreign titles”, so I recommend you do your checks before assuming their licensing rules do not apply to non-UK media coverage you have received.

 How do you share NLA licensed press coverage in a compliant way?

Buy a licence from the NLA.

At the time of writing, the lowest licence fee is £217.

The fee you will pay is determined by the number of staff in your organisation and volume of articles you will share.

More info on licences can be found here: https://www.nlamediaaccess.com/simplified-licence/

Conclusion:

When you are featured in a publication, before you take a photo of your coverage and post it online, check if they are covered by NLA licensing.

If you receive regular print press coverage from NLA member publications and want to share photos or scans of your coverage online, buy a licence.

(I don’t think you are required to do this, but when you have bought the licence, I would add your licence number at the bottom of your post every time you upload a photo of your press to social media too.)

If you have not purchased a licence, stick to posting photos of  the cover of print publications or links to digital features only.

 

Useful links:

NLA website: https://www.nlamediaaccess.com/

NLA Title Search: https://www.nlamediaaccess.com/title-search/

NLA Simplified Licence: https://www.nlamediaaccess.com/simplified-licence/

 

 

 

 

 

 

Veronica Pullen

Veronica Pullen

The Mile-Deep Marketing Queen at Apples to Oranges Ltd
Veronica Pullen, AKA The MIle-Deep Marketing Queen helps coaches, trainers, consultants, mentors, experts, speakers, and therapists to attract your ideal, like-minded clients from your 'Mile-Deep' Facebook marketing, networking, group challenges, and ads.
Veronica Pullen
Veronica Pullen