If you’re already blogging for your business, Linkedin Pulse articles offer you a great opportunity to repurpose your blog posts into articles that will provide you with exposure to a larger audience.
The great part about Linkedin Pulse articles are that your connections will be immediately notified of your new post in their Linkedin notifications, and people who have the Pulse app installed in their phone will also receive a push message.
That’s in addition to your new readers who are paying attention to Pulse, but aren’t yet connected to you.
So let’s go through the simple steps to publishing your own Linkedin Pulse article
1. Firstly log into your Linkedin account, and locate the box where you write your status updates. To the right of the box you’ll see a pencil icon. Click on it and you’ll be taken through to where you can write your article.
What I do is to repurpose blog posts that have been live on my site for a couple of weeks already. So I’m copying and pasting the article, rather than writing from scratch. Either is good, but I’m a fan of quick and easy.
2. Find the blog post you want to repurpose as an article, copy the title, and paste it into the ‘Headline’ section of your Pulse article editor.
3. Copy the text from the blog, and paste into the ‘start writing’ area of your article. (I paste the text into Word as ‘text only’ first to remove any formatting, before copying the unformatted text into Linkedin)
4. Format the text, adding H1/H2 tags as you would in a blog post on your website, add bold and italic formatting etc where required, until you’re happy with how it looks.
5. Add a new paragraph at the foot of the article, inviting your readers to opt in for your Lead Magnet if they’d like to.
I have hotlinked ‘here‘ in my article to my eBook squeeze page on this website.
6. Now locate the image you used in the blog post and upload to the image area.
7. Finally, add up to 3 tags (keywords) to help your article get found.
8. Hit publish and you’re done.
Easy, wasn’t it?
At this stage, I repeat this exercise for a second blog post, but instead of publishing it, I save it as a draft. Then next time I want to publish, I have a post all ready to go live.
If you get into the habit of following this ‘publish one, save one as draft’ routine, it will make the process of publishing Pulse articles much simpler and faster for you.
Now, just don’t forget to check your Linkedin account regularly for new comments on your article (and respond to any comments you receive).
One final thing, make sure the article you publish to Linkedin Pulse is pure content. This is not a platform for advertorials. Step 5 of the Social Marketing Profits Blueprint™ is “Verify” your expertise. Don’t waste the opportunity Pulse offers to serve your audience, by trying to push for a quick sale.
It’s over to you now… will you be publishing your own Pulse article this week?