The words you write in your promotional copy matter!
In this episode you’ll discover how to increase the perceived value of time taken and received, so your prospective clients feel what you are selling is MORE valuable and clients feel great about paying you.
Words and wording matter, you can change the whole energy and impact of your written copy by the words you choose and the order you use.
Intellectually we know that units of time are the same, eg a week –vs- 7 days. But the impact they have in various scenarios is completely different.
The way you word your offers dramatically affects how your client feels about the purchase.
“How you communicate that time is important and is relevant to the message that you want to deliver”
“1 week feels smaller, more doable, easier than 7 days”
“You can enjoy that little bit of cheese on me today!”
Link to the song, “Words” by FR David: https://youtu.be/nwrqQ2jYpwY
Access the free resources and find out more about how you can work with Veronica: https://veronicapullen.co.uk/hub
ABOUT THE HOST
Veronica Pullen is a marketing mentor who teaches introverted business owners how to generate leads and sales through Facebook – without having to force themselves to become an extrovert or pay for advertising.
She has taught her unique Mile-Deep Marketing® method to thousands of introverted business owners, helping them use their introverted traits, strategically and effectively
Connect with Veronica on Facebook: https://facebook.com/veronicampullen
See omnystudio.com/listener for privacy information.
Listen to Episode 20 of The Introvert Online Podcast: