Before you rush to join the recurring revenue train, setting up your own ‘cancel at any time’ subscription-based offering, listen to this episode and ask yourself if you are emotionally ready for the impact of churn on you emotionally and financially.
Many people aren’t, and when they do encounter it, they’re knocked for six.
Luckily, you won’t be one of them!
‘Start a membership site, they’re great’, you’re taught. ‘Getting 100 members paying you £50 per month is a brilliant way of generating a monthly recurring revenue’, you’re promised! But then you think about going for volume and will often charge a lower subscription charge…
People don’t talk about the amount leavers of a membership sites, you will lose them every single month.
Often people fall into the trap of feeling like they need to give and create more and more content for their subscribers but actually this can make them overwhelmed and can cause them to leave.
There are alternatives to this model, it’s not the ‘holy grail’ of generating online income.
When people cancel, it does not mean that you are not ‘worth it’.
“If it’s going to stop you showing up because you feel hurt because someone has left your membership…then please think before you fall into the trap”
“To the buyers it doesn’t feel like it’s going to be very valuable”
“Don’t get caught up in thinking you have to prove your worth every month”
Access the free resources and find out more about how you can work with Veronica: https://veronicapullen.co.uk/hub
ABOUT THE HOST
Veronica Pullen is a marketing mentor who teaches introverted business owners how to generate leads and sales through Facebook – without having to force themselves to become an extrovert or pay for advertising.
She has taught her unique Mile-Deep Marketing® method to thousands of introverted business owners, helping them use their introverted traits, strategically and effectively.
Connect with Veronica on Facebook: https://facebook.com/veronicampullen
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Listen to Episode 19 of The Introvert Online Podcast: