September 2016 was my worst month for business income in at least 3 years, and I’m sharing this with you because you may be in this situation now, or it could happen to you at some point too.

I don’t think enough people in the online space talk about this either. So it’s easy to believe that you’re the only person who has ever found themselves in this position. I certainly did.

But I suspect it is way more common that we believe, and in my case, it happened as a result of these three reasons:

Watch the Facebook Livestream here, or keep reading for the text version…

During the summer, I stepped up to work with a high-level coach for 6 weeks. It was the biggest investment I had ever made in my own development in one go ($8k for 6 weeks) but my gut feeling told me it was the right thing to do.


For the duration of the program, while I had my coach cheerleading me, I was firing on all cylinders, showing up online big time and attracting a flow of new clients, enquiries and opportunities. But 6 weeks isn’t a very long time at all, and when it was over, I turned down my volume.

If you’ve ever followed a healthy eating program, you’ll know it’s much easier to follow the plan while you’re still working towards your weight goal. But as soon as you reach your ideal weight, your willpower drops, and you start eating takeaways again.

Well, that’s what happened to me immediately the program finished.

Turning my volume down meant I wasn’t showing up fully and my income started nosediving.

I panicked – overthinking everything, and making decisions from a place of lack/fear.

One of my biggest fears is being homeless. I don’t know where this fear comes from as I’ve never been homeless or in any danger of being homeless, but nevertheless, I have this ‘thing’ about always having to be 3 months ahead with my rent.

Now, because I’d made this big investment, I’d ‘gambled’ not paying the rent in advance during the summer, hoping I’d have it in time before I had to pay the next payment at the end of September.

It got to 3 days before the rent was due, and I had £125 in my bank account. Enough for one food shop but nothing like the amount I needed to pay even one month’s rent.

Now I was REALLY panicking. I was dreading even having to have a conversation with my landlord to ask for a grace period, let alone the prospect of not being able to pay at all.

why-fear-will-kill-your-incomePanic is a self-fulfilling prophecy, though. You simply CANNOT operate from this place because your thinking becomes full of lack, and creativity goes out of the window. I knew something had to change – fast.

That afternoon (Friday, 30th September) I had a call with a coach.

I don’t usually take free calls with coaches unless I have a reasonable expectation that I might work with them. But anyway, this person was a friend too, so it was an opportunity for a catch-up.

For the first half of the call, I was in proper ‘pity party mode’ – you know, “I wish I hadn’t made that huge investment, woe is me, blah, blah, blah!

The second half of the call, she gently coached me, and at the end of the call, I realised I wanted to join her program and committed to it.

As soon as the call ended, I felt like a complete weight had been lifted off me.

For the past few weeks, I’d had no coach or mentor on my side. Without anyone lovingly chivvying you on, and having someone who totally believes in you, even when you don’t believe in yourself – it’s easy to slip back into your previous poorly serving habits – and that is what had happened to me.

The relief that I had someone on my side was immeasurable, and I could feel my creativity returning.

Remember, nothing physically had changed from before the call. I still only had £125 in my bank account, and I had now committed to spending more money that I didn’t yet have.

Within 30 minutes of that call ending, I’d had a download for my new program, “10 Days to SOLD Online”. 24 hours later, I’d made the first sale.

I honestly believe the work we’re doing inside this program is my destiny. Without the struggle, I don’t believe this program would exist but it’s creating huge magic for the people inside the program, but that was the day I ‘woke up‘. I’m home.

The week that followed was incredible:

  • New paying clients
  • New inquiries to work with me
  • Existing clients getting amazing results from work we’d done together
  • Multiple requests for interviews
  • Invitations for joint venture and speaking gig bookings

One week after that call, I’d paid 3 month’s rent, with plenty left over!

Within 7 days, everything had turned around, and all because I:

  • Believed that all of my financial, emotional, and material needs were already met, got myself back into high-vibe alignment, let go of the need to plan or any expectation of results.
  • Turned my volume back up and started getting authentically visible again.
  • Set the intention of what I wanted to call in, and opened myself up to receiving, trusting that I would.
  • Had a coach behind me, supporting me, believing in me, and a group of people around me who inspired me to even greater things.
  • Created an aligned program that I absolutely couldn’t wait to deliver, and was truly excited about promoting. If you’re creating offers because you think that doing this or that will bring the most money, you’re out of alignment, marketing feels like a hard slog, and asking for the sale feels extremely different to chatting.

If you love your work while you’re teaching or coaching, but asking for the sale feels awkward and ‘salesy’, you’re out of alignment with what you’re offering.

Think of a time you were REALLY excited – say, you’ve found a house you love, and you can visualise yourself living there. When you talked about the new home, did you feel ‘salesy’? No. You were bubbling with excitement and couldn’t help yourself.When you’ve tuned into yourself to discover WHO your dream clients are that you want to be around, how you do your best work, and pull together programs and packages that you’re so excited about that

When you’ve tuned into yourself to discover WHO your dream clients are that you want to be around, how you do your best work, and pull together programs and packages that you’re so excited about that hypothetically, you’d do the work for free – you’ll be bubbling with excitement to share, and enrolling your dream clients is just a conversation with someone you enjoy spending time with..

The truth is, you already have everything you need to succeed – you just need to tune in, listen, and trust – let go of the need to plan, or any expectations of results. Just trust.

That’s what we’ll do inside the Social Expert Mastermind.

it’ll be your safe ‘container’ to go through the process of tuning into yourself – then you’ll be supported to stay in alignment – to create a new habit instead of doing something for a few days, then going back to your old, poorly serving habits.

The Social Expert Mastermind is a group mentoring, support and accountability program, guiding you through designing, promoting and filling your aligned business with ease.

When you join the Social Expert Mastermind Club for £99 today, you’ll get INSTANT access to the 10 Days to SOLD Online program.

In just 10 days, you’ll be enrolling PAYING CLIENTS into your most exciting offer ever – with NO NEED for:

  • Membership site software!
  • Facebook ads!
  • Complex sales funnels!
  • Any other complex technology!

In addition, you’ll receive:

  • 15-minute 1:1 calls with me every month for personal support privately – book them when you want them.
  • Additional group call with me each month
  • Access to my entire suite of online marketing and advertising training – including the brand new “Facebook Advertising for Beginners (and Phobics!) program
  • 24/7 support and accountability from me and your peers in a private Facebook group to maintain positive habits.
  • And much, much more.


Your investment to join the Social Expert Mastermind Club is just £99 per month.

Get all the details and join the Social Expert Mastermind Club here.

(You’ll get instant access to the 10 Days to SOLD Online program (on sale separately for £299) and the Aligned Business Incubator program will start on Monday 15th November.)

Any questions, please send me a message via the contact box below.











Veronica Pullen

Veronica Pullen

The Mile-Deep Marketing Queen at Apples to Oranges Ltd
Veronica Pullen, AKA The MIle-Deep Marketing Queen helps coaches, trainers, consultants, mentors, experts, speakers, and therapists to attract your ideal, like-minded clients from your 'Mile-Deep' Facebook marketing, networking, group challenges, and ads.
Veronica Pullen
Veronica Pullen
Veronica Pullen